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Get Social, or Watch Your Stock Plummet 22 Jul 2013 | 02:37 am
Listen up, IROs and financial communications practitioners. It’s time to stop leaving that “social media fluff” to PR pros and digital marketing folks and learn how to harness the power of social medi...
Marketing for Good: Applying IMC to Non-Profits 23 May 2013 | 11:35 pm
Marketing has evolved to be more than selling products and services. Marketing can be used to promote social causes, sell ideas of change and concepts of innovation. For-profit enterprises communicate...
