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Nation Brand Indexes & the Korea Brand, Part 2: The Futurebrand CBI 6 Apr 2011 | 12:24 am

In this second article of our series on Nation Brand Indexes, Victoria Berry, Strategist at FutureBrand North America, discusses the characteristics of the Country Brand Index and analyses the results...

Nation Brand Indexes & the Korea Brand, Part 1: The Anholt-Gfk Roper NBI 8 Feb 2011 | 04:38 pm

Indexes play a major role in evaluating a country brand’s strength and perception on the global stage. In particular, the Anholt-Gfk Roper Nation Brands Index (NBI) and the Futurebrand Country Brand I...

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Building a Brand- National company goes local instantpublisher.com 1 Jan 2011 | 07:00 pm

Chris Bradley is working on a problem that a lot companies have: Name Recognition. But his problem isn’t national brand recognition — Collierville-based Fundcraft Publishing already owns some of the m...

Flag Carriers & Nation Branding thebrandunion.com 1 Nov 2011 | 02:38 am

In light of the recent shutdown of Qantas, a reminder of how important national airlines are to the national brand.

Subway Vs McDonalds – The Marketing SMACKDOWN! philainsworth.com 23 Jan 2012 | 04:13 pm

‘Ello, ‘ello, ‘ello, What’s this crazy idiot talking about fast food for? Well, probably picking the marketing brains of some of the smartest marketers in the world… a couple of multi-national brands...

Place branding 1/3: Nation branding growjob.com 23 Apr 2011 | 10:00 am

Historicky první seriál článků portálu GrowJOB nabídne exkurs do hlavních oblastí tzv. place brandingu. První díl se blíže podívá na problematiku nation brandingu.

Belkin N600 Wireless Dual-Band N+ Router (Latest Generation) antennahq.com 29 Apr 2012 | 04:16 pm

The Belkin N600 Wireless Dual-Band N+ Router is the fastest N600 router at long range versus other leading national brands.† The Belkin N600 DB Wireless Dual-Band N+ Router features advanced wireless ...

5 Essential Components of Localized Marketing Strategy for National Brands by @JonSchepke rankflex.com 23 May 2012 | 02:05 pm

5 Essential Components of Localized Marketing Strategy for National Brands by @JonSchepke http://sewat.ch/K9Jc2G

Nation Brand Indexes & the Korea Brand, Part 2: The Futurebrand CBI brandingkorea.org 6 Apr 2011 | 12:24 am

In this second article of our series on Nation Brand Indexes, Victoria Berry, Strategist at FutureBrand North America, discusses the characteristics of the Country Brand Index and analyses the results...

Nation Brand Indexes & the Korea Brand, Part 1: The Anholt-Gfk Roper NBI brandingkorea.org 8 Feb 2011 | 04:38 pm

Indexes play a major role in evaluating a country brand’s strength and perception on the global stage. In particular, the Anholt-Gfk Roper Nation Brands Index (NBI) and the Futurebrand Country Brand I...

“Made in Korea” and Korea’s Nation Brand (Part 2) brandingkorea.org 28 Sep 2010 | 01:53 am

This article is the second part of a two-part series based on our discussions and exchanges with Martin Roll, business and brand strategist, former Honorary Ambassador to Korea and the author of the g...

“Made in Korea” and Korea’s Nation Brand (Part 1) brandingkorea.org 1 Jul 2010 | 02:31 am

We had the occasion on June 1st to discuss in depth with Martin Roll, business and brand strategist, former Honorary Ambassador to Korea and the author of the global bestseller “Asian Brand Strategy“....

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