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Auditing PPC Campaigns via a PPC Health Check – SMX Melbourne 2012 6 Sep 2012 | 06:06 pm

I’ve embedded the slides from the presentation I gave at SMX Melbourne earlier this week; Auditing PPC Campaigns: The PPC Health Check. Not as good as being there in person, but check it out and if yo...

I’m speaking at SMX Melbourne 2012! 15 Aug 2012 | 07:44 pm

Quick post to let you know I’ll be speaking at SMX Melbourne next month! I’ll be discussing  PPC Audits – should be a blast. So if you’re in Melbourne, it’s not too late. Come along! Here’s a slick pr...

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The Dynamic Facebook Ad Marketplace - Tracking changes in Supply and Demand socialadblog.com 9 Sep 2011 | 01:55 pm

One of the most interesting metrics we track is the Facebook recommended CPC (cost-per-click) bid. When creating any ad through their self-serve tool, Facebook offers a suggested bid based on the demo...

The Dynamic Facebook Ad Marketplace - Tracking changes in Supply and Demand socialadblog.com 10 Sep 2011 | 07:35 am

One of the most interesting metrics we track is the Facebook recommended CPC (cost-per-click) bid. When creating any ad through their self-serve tool, Facebook offers a suggested bid based on the demo...

Marketing trends show user engagement still most-powerful metric contentmarketing.alltop.com 27 Aug 2013 | 06:30 pm

​Whether SMBs chase Likes on Facebook or compete for keywords in search, user engagement is still most important metric to track. The post Marketing trends show user engagement still most-powerful me...

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