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Could ‘Facebook Things’ be the biggest innovation of all? 23 Sep 2011 | 09:22 am
This evening I watched Mark Zuckerberg at Facebook’s F8 conference talk through all the cool new stuff, from the new timeline, that displays the highlights of your life since birth, to the media app i...
It isn’t true that 82% of TV ads generate negative ROI. And what would this mean for social media ROI anyway? 3 Sep 2011 | 09:19 pm
A post by Joanna Stratmann, head of marketing at social media agency FreshNetworks, caught my attention this morning. The post is titled ‘If 82% of TV ads generate negative ROI, why are we obsessed wi...
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Curation and Commerce: Jennifer Navarrete Interviews John Doyle of Cramer-Krasselt at SMCH9 socialmediaclubhouse.com 31 Mar 2012 | 06:23 am
John Doyle of Cramer-Krasselt joins Jennifer Navarrete at Social Media Clubhouse 9 from IBM’s Future of Social Lounge to discuss the huge trend of consumer curated content. Services like Spotify, Pin...
Mind the perception gap: the real reasons people follow brands in social media formdigital.co.uk 11 Apr 2011 | 10:58 pm
Do you know why people engage with brands in social media? Are you sure? IBM conducted a study of 1,000 consumers worldwide and also 350 brand executives. They asked the consumers why they chose to ...
From Social Media Hype to Marketing: 3 Steps toward Building Stronger Customer Relationships customercontactnews.com 27 Aug 2013 | 12:40 am
When 83 percent of online consumers participate in social media, it is no surprise that, like bees to honey, marketers are following suit. According to a recent IBM Unica survey of marketers, 47 perce...
