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Innovative mobile applications will drive insurance industry quoting behavior in 2012, according to a new white paper 4 Nov 2011 | 02:05 am
lonelybrand’s new white paper, "Mobile Applications: Driving quoting behavior in 2012" uses custom data to guide insurance marketing strategy in 2012. The digital strategists at lonelybrand take a clo...
Kickstarter remains a largely untapped resource 26 May 2011 | 04:08 am
Sometimes I wonder if Kickstarter will ever become a real thing. There's a huge untapped enterprise segment for big companies to test - in real time - if consumers will prepay for a potential new prod...
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Bulldog Media Group, Inc. gears up for the Ad:Tech San Francisco Show klldabck.com 19 Jan 2011 | 01:00 pm
Ad:Tech is an interactive advertising and technology conference that will be held on April 11 – 13, 2011 at the Moscone Center West in San Francisco. This conference offers attendees a highly efficien...
IAB Rising Stars adman.gr 28 Mar 2011 | 08:25 pm
The Interactive Advertising Bureau (IAB) has announced the six new ad units that won on "Rising Stars" competition. IAB Portrait, Slider, Billboard, Filmstrip, Pushdown and Sidekick were chosen from ...
Catch ‘em While They Click: Rovi and Nielsen Reveal Phase II Findings of Smart TV Study prblog.rovicorp.com 11 Nov 2011 | 03:20 am
Rovi and Nielsen today released the results of phase II of our Smart TV Study, which was designed to assess the effectiveness of a range of interactive advertising on the connected platform. Participa...
Nayoki baut SEM-Aktivitäten weiter aus arvato-online-services.com 1 Dec 2011 | 11:42 pm
1. Dezember 2011 München (Nayoki), Nayoki Interactive Advertising setzt verstärkt auf die Themen Search Engine Marketing, Search Engine Optimization und Search Engine Advertising. Die zum Geschäftsber...
Dr. Pierre Ricaud vertraut auf Nayoki arvato-online-services.com 24 Oct 2011 | 08:26 pm
Nach der bereits sehr erfolgreichen Partnerschaft im Bereich Adressgenerierung, erweitert Nayoki Interactive Advertising die E-Commerce-Aktivitäten des Pariser Kosmetik-Experten um intelligentes Perfo...
22% ръст на интернет рекламата в САЩ adx.bg 20 Apr 2012 | 10:04 pm
Интернет пазарът в САЩ отбеляза ръст от цели 22% за изминалата година, което е 31,7 млрд. долара. Ръстът е на база предходната 2010 година, като Mashable, цитиращ експертите на Interactive Advertising...
mCommerce Happens Inside Stores: Interactive Advertising Bureau alwaysonmessage.com 17 May 2012 | 10:45 pm
A new study from the Interactive Advertising Bureau highlights the strong use of mobile by consumers while they are inside a retail store: 73% of respondents state they have used their mobile in store...
Iklan Interaktiv pengantarperiklanan.blogspot.com 10 Mar 2008 | 09:39 pm
Interactive Advertising is the use of interactive media to promote and/or influence the buying decisions of the consumer in an online and offline environment Iklan interaktif bisa menggunakan berbaga...
Seth Godin: “Nos hemos puesto marca a nosotros mismos hasta la muerte” juliandesigner.wordpress.com 29 Sep 2010 | 09:35 am
Traducción a partir del artículo de Sheila Shayon en BrandChannel, septiembre 27 de 2010. A propósito del MIXX Conference & Expo 2010 de la Oficina de Publicidad Interactiva (Interactive Advertising B...
Infografía: mobile marketing – tercera ola freakmarketer.com 1 Dec 2011 | 09:48 am
Si aún te estás preguntando si el móvil es el dispositivo adecuado para conectarse a Internet, la infografía realizada por el Interactive Advertising Bureau te sacará de dudas. Además, la infografía d...
