Most journal of advertising research dec 2007 related news are at:
wom-study.blogspot.com
– Word-of-Mouth Communication Study
I've Moved! 4 Apr 2010 | 01:00 am
Thanks for visiting! To read my most recent thoughts on word of mouth communication research and measurement please visit my new blog home at ChatThreads Chatterbox. Existing content will remain here ...
Update: Free PDF of Admap article 7 Apr 2009 | 02:58 am
As an update to an earlier post here's a link to a free PDF version of the Admap article: "Is Talking Getting You Anywhere? Measuring WOM Marketing." (Get it now because the link is only good for 30 d...
