Blogspot - wom-study.blogspot.com - Word-of-Mouth Communication Study
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I've Moved! 4 Apr 2010 | 01:00 am
Thanks for visiting! To read my most recent thoughts on word of mouth communication research and measurement please visit my new blog home at ChatThreads Chatterbox. Existing content will remain here ...
Update: Free PDF of Admap article 7 Apr 2009 | 02:58 am
As an update to an earlier post here's a link to a free PDF version of the Admap article: "Is Talking Getting You Anywhere? Measuring WOM Marketing." (Get it now because the link is only good for 30 d...
WOMMA Webinar: Measuring the Value of WOM, Come Rain or Come Shine 6 Apr 2009 | 12:34 pm
What are you doing at noon EST on Thursday, April 9th? You should be calling in to the free webinar I am doing (courtesy of the Word of Mouth Marketing Association) on how to measure the value of con...
Where is talking getting you? Measuring WOM 2 Apr 2009 | 03:52 pm
Be sure to check out the current issue (April 2009) of Admap which has a series of articles on word of mouth. Articles include: Where is talking getting you? Measuring WOM Comparing new models for me...
The Anatomy of Buzz Revisited 17 Feb 2009 | 02:40 am
If you haven't heard yet be sure to check out Emanuel Rosen's newly revised book The Anatomy of Buzz Revisited. I have long advocated the original version of the book and have used it in teaching my c...
What Does Facebook Do? 12 Oct 2008 | 12:02 pm
Facebook has a new way of describing itself. It used to be: "Facebook is a social utility that connects you to the people around you." Now it's: "Facebook helps you connect and share with the people...
Mapping the Social Networks of a Small Town 10 Oct 2008 | 02:58 pm
There's a fascinating article in the New York Times about how Unilver is attempting to map the spread of conversations about their Vaseline lotion, Clinical Therapy, in an Alaskan town. Through mappi...
Why iPhone Didn't Get Me (Yet) 15 Aug 2008 | 01:32 am
(Cross-posted from ChatterBox blog) I have used a Palm for a number of years: Palm IIIe, Zire 71, Treo 600, Treo 650, and currently my Treo 700p -- and love smartphones. But I have used Apple comput...
It's Not How Much You Know, It's What You Do: Reflections on the Habit of Continuous Curiosity 3 Aug 2008 | 04:33 pm
This post is about a topic I've been thinking about a lot recently, and have throughout my life, especially in a professional context. It's about continuous curiosity and the dangers of expertise and ...
WOM and Academic Textbooks 21 Jul 2008 | 10:00 am
Just as there has been a resurgence of interest in WOM over the past few years by those in industry circles and popular press books we can also see a similar effect for academic textbooks. In the past...
