Customer Lifetime Value mediatatva.com 20 May 2012 | 06:32 pm

Customer lifetime value (CLV) is also known as lifetime customer value (LCV), or lifetime value (LTV). It is the net present value of the cash flows attributed to the relationship with a customer. Set...

B2B Marketing Is Now a Revenue Machine. Really. robertrosenthal.typepad.com 13 Mar 2012 | 09:17 am

Business-to-business marketers generally enjoy an advantage over their business-to-consumer counterparts. With average lifetime customer value reaching the five-, six-, or seven-figure range in many c...

B2B Marketing Is Now a Revenue Machine. Really. robertrosenthal.typepad.com 13 Mar 2012 | 05:17 am

Business-to-business marketers generally enjoy an advantage over their business-to-consumer counterparts. With average lifetime customer value reaching the five-, six-, or seven-figure range in many c...

Increasing Lifetime Customer Value: One-Time Offers membermouse.com 15 Apr 2013 | 11:10 pm

One of the easiest ways to increase your customer value is to make a one-time offer after the initial sale. So when a customer joins your website for the first-time, offer them a related product at a ...

How a simple Birthday Campaign can increase member stick rate and lifetime customer value! danielwagner.com 13 Feb 2013 | 08:57 pm

The Value of a Lifetime Customer covalentmarketing.com 31 Jul 2013 | 07:27 pm

When a metric-savvy company says: You had better believe it, and down to an approximate dollar value. Customer Lifetime Value (CLTV) is a metric made possible by the large amount of customer data av...

Know Your Numbers! (But Why?) bigonlineresults.com 4 Sep 2010 | 12:38 am

No numbers… no business. You need to know your numbers if you’re going to be successful online. How much is a lead worth? How much is a customer worth? What is the lifetime value of that customer? ...

Quora: Will CPE (Cost Per Engagement) advertising ever take off? scottbennettblog.com 31 Mar 2012 | 02:53 am

Quora: Will CPE (Cost Per Engagement) advertising ever take off? They like to back everything out to ROI by comparing lifetime value to cost per customer, and if not that, then at least cost-per-acti...

Lifetime Value of Customers lornamicklefield.com 19 Apr 2012 | 07:12 am

Lets look at the bigger picture… Far too many entrepreneurs have a fixed view. It’s a natural to think : “I have an advert which costs me £1,000. It brought in 230 responses, of which 21 change into ...

Customer lifetime value tatneesh.com 9 Mar 2012 | 06:58 am

Do you know what an average customer is truly worth to your company? By calculating your Customer Lifetime Value (CLV), you’ll be able to answer that question. Customer lifetime value is the amount o...