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How to Protect Your Brand – Before You Have Nothing to Protect 26 Aug 2013 | 08:24 pm
“What’s in a name?” asked Shakespeare. I often wonder what celebrities are thinking when they name their kids Tu (Morrow), Moon Unit (Zappa), or North (West, of Kardashian-West fame). Or not thinking...
Do You Want More or Better Customers? 14 Aug 2013 | 12:30 am
Who thinks more is better than less? If you’re a seven-year-old in an AT&T ad campaign, more is definitely better than less—especially if it’s stuff you really like. But as a mature adult/business o...
