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How to Protect Your Brand – Before You Have Nothing to Protect 26 Aug 2013 | 08:24 pm
“What’s in a name?” asked Shakespeare. I often wonder what celebrities are thinking when they name their kids Tu (Morrow), Moon Unit (Zappa), or North (West, of Kardashian-West fame). Or not thinking...
Do You Want More or Better Customers? 14 Aug 2013 | 12:30 am
Who thinks more is better than less? If you’re a seven-year-old in an AT&T ad campaign, more is definitely better than less—especially if it’s stuff you really like. But as a mature adult/business o...
How Being a Dirty Girl Helps My Business 4 Aug 2013 | 08:07 pm
I’m full-out body length in squishy, watery mud, groveling on my elbows and knees to squirm through a tunnel. If I didn’t know better, I think this was Tim Robbins’s workout for the prison break scene...
If Time Is Money, Automation Can Buy Lots of It! 31 Jul 2013 | 03:30 pm
I was having lunch the other day with Sam. His business is bursting at the seams—a problem you think he’d be thrilled to have—yet, he’s losing his mind. “So much of my day is spent maintaining what I’...
Life Outside Your Sweet Spot Ain’t So Sweet 3 Jul 2013 | 03:46 pm
How many times do you need to hit yourself in the head with a hammer before you get the lesson? Over the years, it took me several times (with different types of hammers) to learn to identify my niche...
Satisfy Customers to Survive and Prosper 25 Jun 2013 | 03:36 pm
Satisfied customers don’t grow on trees, ripe for the picking. Yet without them, your company is doomed. Most businesses models rely on repeat customers, customer referrals, or at least, the credibi...
How Your Service Business Can Leverage IP for Growth [PODCAST] 24 Jun 2013 | 03:21 pm
Tired of the time-for-dollars model in your service business? Fed up with feast-or-famine in your cash flow? Eager to discover alternative ways to have greater impact and income? Listen in as we inte...
Strategic Alliance or Dalliance? 4 Jun 2013 | 03:17 pm
“Let’s do something together.” I hear it all the time. It’s all the rage, this obsession with networking, social media, and a business offshoot, strategic alliances. When it works, it’s great – mor...
Strategic Alliances Can Help Grow Your Business 23 May 2013 | 08:37 pm
Ever feel like your big box competition is an immoveable mountain? Well, it doesn’t need to be that way. One way that small business can compete with larger rivals is by forming strategic alliances. ...
Create an Environment for High Performance 15 May 2013 | 06:50 pm
The word “motivate” means “to stimulate towards action.” I emphasize towards because too often, we hear of stories where it’s only the threat of the lash (and termination) that keeps employees in the...
