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Brand Citizenship Scenarios: Questioning the Sustainability of Brands in an Increasingly Consumer Led Market – Prof Derick de Jongh brandsandbranding-online.co.za 29 Jan 2010 | 11:49 pm

“A BigMac by any other name is still a greasy burger.” Or is it? Your company’s brand embodies your company’s values and key messages. At a product level brands differentiate similar products and occu...

Why Are Fewer Corporations Blogging? wellplannedweb.com 4 Feb 2012 | 10:55 am

Kevin McNulty (@netweave), an esteemed friend and colleague in the industry (I can see his eyes rolling — he’s so humble), asked me for my thoughts on this week’s Marketing Profs Report showing that S...

How to Blog Effectively for Business (GF101) greasedskid.com 8 Nov 2010 | 07:49 am

Hubspot and Marketing Profs have created a nice overview on how to blog effectively for business. See more videos and education on Inbound Marketing … Key ideas in this video include: Know your audi...

Tips to Successfully Redesign Your Nonprofit’s Website rositacortez.com 6 Feb 2011 | 06:07 am

Tweet Share by Andrew Follett Courtesy of Marketing Profs Is your current nonprofit’s website delivering results? By results I mean, does your website have a robust online donation interface? a pr...

Online Reputation Management for Nonprofits rositacortez.com 22 Jan 2011 | 09:35 am

Tweet Share By Monica Giffhorn, digital director at Kinetics Marketing & Communications. Courtesy of Marketing Profs Online reputation management (ORM) has become a hot term in the digital world. ...

Ask Your Customers to Marry You coldfireinc.com 28 May 2010 | 10:47 am

Your customers want to know how you will fit into their life. This is based on an article from Marketing Profs about an eBay experiment to educate customers about their services. eBay invited six Fr...

Yeah, I have their permission. So what? coldfireinc.com 10 May 2010 | 09:08 am

Stephanie Miller of Marketing Profs asks the question: “Is it better to get permission up front for your email marketing program, or just beg for forgiveness later?” In short, the answer is you shou...

Upgraded AdWords Sitelinks – Analytics & AdGroup Control jordonmeyer.com 26 Sep 2012 | 09:31 pm

TweetIn a small release Alpha product, Google has upgraded their AdWords sitelinks in an amazing way! We FINALLY get to see individual sitelink data and analytics. Something many search marketing prof...

(cars) isisfotos.heliohost.org 28 Sep 2012 | 01:38 am

Mercedes-Benz und smart auf dem Mondial de l’Automobile 2012 in Paris: Dr. Joachim Schmidt, Mitglied der Geschäftsleitung Mercedes-Benz Cars, Vertrieb & Marketing, Prof. Dr. Thomas Weber, Mitglied des...

Quality vs. Quantity: The Content Marketing Dilemma sanctuarymg.com 1 Jan 2013 | 10:33 pm

According to a recent study, by the Content Marketing Institue and Marketing Profs 64%  of marketers believe that producing enough content was their number-one challenge. So does this mean it’s a volu...

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