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Social Advocacy & Politics: @AmbassadorPower Holds a Twitter Townhall 27 Aug 2013 | 01:30 pm
I strongly encourage public officials to hold Twitter townhalls (and Facebook townhalls, and Google+ townhalls.). These events bring government closer to the people and improve public trust in governm...
5 Metrics You Should Be Tracking on Twitter, But Probably Aren’t 27 Aug 2013 | 01:00 pm
Many people still assume that the number one way to determine success on Twitter is by gauging how many followers their account has. This can be a misleading figure but there are some useful metrics y...
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Is Babble Getting in the Way of B2B Social Media? bloomgroup.com 23 Mar 2010 | 07:22 am
I gave a presentation at a meeting of the Association of Management Consulting Firms in New York on Friday about the “Six New Rules of Marketing Thought Leadership.” It covered a lot more than just ...
Airline Marketing SimpliRecap: How to Increase onboard Ancillary Revenues, Air New Zealand’s Romance Class, Top 10 Airlines on Instagram & more! simpliflying.com 16 Aug 2013 | 11:58 pm
Editor’s Note: While SimpliFlying’s aviation marketing thought leadership goes far and wide, we know there is more great content beyond our borders. SimpliRecap is a weekly feature that ensures that o...
Clearing the Content Creation Hurdle frontlineperspectives.com 24 May 2011 | 09:08 am
By now, most B2B marketers know that creating content and establishing thought leadership — through blogs, white papers, etc. — is a critical component of marketing success. The value of nurturing pro...
The High Success Rate of SEOP.com seop-inc.livejournal.com 6 Nov 2008 | 03:57 am
Search Engine Optimization and Marketing Company offering internet marketing services such as: SEO, PPC Management, Social Media Marketing and more. Our thought leadership, combined with our track rec...
Building a Thought Leadership Campaign marketingmaven.globalspec.com 23 Jul 2012 | 02:22 am
Posted in Industrial Marketing and Sales,Marketing, General,Public Relations GlobalSpec’s Industrial Marketing Digital Summit on Wednesday, July 11 brought together industrial marketers from leading ...
State of the nation: Current online marketing figures and ecommerce industry trends: IMRG Report cpawealthblueprints.com 19 Sep 2012 | 05:51 pm
Leading eCommerce industry body, the IMRG, present their thought leadership at eCommerce Expo 2011. Video Rating: 0 / 5 When Philip Kotler visited Nyenrode University in june 2009, Berenschot asked pa...
Social Media: One Size Does not Fit All getslightlyfamous.com 13 Nov 2012 | 01:38 pm
I was recently re-engaged by a past client. Our initial work concluded a few years ago and in that time he’d made strides building upon our initial thought leadership and content marketing program and...
Branding from the Ground Up siliconhutong.com 23 Jan 2013 | 02:35 pm
In the Hutong Surrounded by snow 1721 hrs. I am usually suspicious about “thought leadership” pieces on marketing that come out of the major management consultancies. These firms have proven strengths...
Visionary Thought Leadership (Or The Art of Original Thinking) athirdmind.com 12 Dec 2012 | 11:39 pm
Jan Phillips wrote this white paper in 2006, using Michael Stelzner’s white paper on… “How to Write a White Paper” (thanks Michael …designed to help market the book she was writing for 9th Element Gro...
Product managers are marketers; Innovation Investment Allocation; Thought Leadership Webcast goodproductmanager.com 12 Mar 2013 | 06:34 pm
If you're in Product Management, You're in Marketing; New Research on Innovation Investment Allocation; Free Webcast on Thought Leadership; Other Recommended Blog Posts; What’s Hot on Twitter
