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Use Bid Adjustment Strategies to Maximize Google PPC ROI 26 Aug 2013 | 06:54 pm
With the cost of Google PPC search advertising on the rise, marketers are looking for ways to minimize their costs per conversion. Below are two ideas to test for your Google AdWords campaigns that mi...
1 Billion Reasons Why You Need a Mobile Marketing Strategy 23 Aug 2013 | 02:33 am
It took 15 years for the world to reach 700 million smartphone users by 2011, but by the end of 2012, there were 1 billion. A technology that was initially slow to catch on has exploded, and it is pre...
