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buytheway.uscannenberg.org
– "Buy the Way…" Insights on Integrated Marketing Communication | From the Annenberg School for Communication and Journalism at the University of Southern California
Closing out the semester 22 Apr 2013 | 10:39 pm
I would like to close out this semester’s blog with a note about someone I worked with who gave her life working in communication. Anne Smedinghoff worked with me at US Embassy Kabul. She was killed i...
Atlanta’s “World of Coke” – a shrine to a brand 17 Apr 2013 | 05:25 am
We all know that when it comes to integrated marketing, Coke is pretty much the king. From television to print ads, online content and more, Coke knows how to integrate it’s marketing channels. But C...
