Uscannenberg - buytheway.uscannenberg.org - "Buy the Way..." Insights on Integrated Marketing Communication
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Closing out the semester 22 Apr 2013 | 10:39 pm
I would like to close out this semester’s blog with a note about someone I worked with who gave her life working in communication. Anne Smedinghoff worked with me at US Embassy Kabul. She was killed i...
Atlanta’s “World of Coke” – a shrine to a brand 17 Apr 2013 | 05:25 am
We all know that when it comes to integrated marketing, Coke is pretty much the king. From television to print ads, online content and more, Coke knows how to integrate it’s marketing channels. But C...
#prayforboston 16 Apr 2013 | 08:48 am
I’m so saddened by today’s events. As a runner, I know what type of disorientation the body (and mind) experiences after such a long distance. Then to have your personal victory met with the harrowing...
Facebook … Losing the Cool Factor? 15 Apr 2013 | 03:29 pm
Facebook is losing ground among teen users. FB noted In its 2012 10-K report: We believe that some of our users, particularly our younger users, are aware of and actively engaging with other products...
Facebook on the Move 15 Apr 2013 | 11:59 am
Facebook is on the Move Online communications have come a long way from impersonal and un-customizable chat rooms, to the fully integrated Facebook. (i.e. fan pages, businesses pages, advertisements) ...
J.C. Penney: The Importance of Customer Research 13 Apr 2013 | 11:40 pm
Faced with dramatically plunging sales and a bleak future, this week the retailer J.C. Penney (”JCP”) fired CEO Ron Johnson just 17 months after he started with the company. Notably, Johnson was the ...
The Wonderful World of Lilly Pulitzer 9 Apr 2013 | 02:01 pm
“It all started 50ish years ago with a simple shift dress in Palm Beach, Florida” (Herald Online, 2013). Well, not quite… It actually started 80ish years ago when Lillian McKim was born in Farmington,...
What do companies do when consumers are #notbuyingit? 9 Apr 2013 | 01:03 am
It’s all about leveraging the power of consumer engagement, right? From the opening pages of Brand Media Strategy to the Effie Award-winning Old Spice campaign to our evaluations of the integration of...
Do you speak with a “Social Accent”? 8 Apr 2013 | 02:26 pm
The Masters of Communications Program at the Annenberg School for Journalism and Communications at the University of Southern California focuses on teaching its students how organizations and people c...
Salad Dressing Just Got Steamy 8 Apr 2013 | 10:30 am
Salad dressing just got steamy, sexy and sensual. Last week, Kraft introduced their new “Let’s Get Zesty” ad campaign for it’s Italian dressing. It features a hot guy cooking over an outdoor grill and...
