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The future of Analytics Measurement: Google Universal Tag 21 Aug 2013 | 08:44 pm
Since the launch of Google Analytics solution (GA) in 2005, our user interface is constantly changing, improving, and integrating more and more aspects of the massive "Big Data". It became even more i...
New Google Advertising Formats 14 Aug 2013 | 08:44 pm
My colleague Stephane has recently asked me to write an article about the new advertising formats on Google and the evolution of Search Marketing. Indeed, having worked for over 7 years in the industr...
