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Why The Atlantic’s Scientology Advertorial Was Bad 15 Jan 2013 | 11:34 pm

The Atlantic has apologized for the way they handled a “sponsored” article about Scientology on their website last night. That’s good, and necessary. (It belongs on their actual website, rather than i...

Safe From Harm 19 Dec 2012 | 09:53 pm

The first time I read Liza Long’s “Thinking the Unthinkable,” all I felt was compassion for the woman who wrote it and the horrifying and dangerous situation she described. Maybe that’s what you felt,...

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Now Out: The Elements of Content Strategy incisive.nu 9 Mar 2011 | 03:22 am

My book is out today! And although I wrote a bit about it when it was first announced, I’m going to indulge in just a little more. Fruits of labors, via Mr. Santa Maria I wrote The Elements of Conte...

Personas: A Critical Element In Content Strategy yourdesignonline.com 2 Jul 2013 | 05:28 pm

Screenwriters and novelists are not the only ones who can create imaginary characters. Business people can also get in on the fun. Personas are all the rage in marketing circles. They are fictional ch...

Upcoming Teaching at SVC secondandpark.com 14 Dec 2010 | 01:24 pm

Content-curious people in Seattle, hear this: I’ll be teaching an intro-level content strategy workshop at the School of Visual Concepts this spring. Details: What: Intro to Content Strategy (for the...

Wearing the Content Strategy Pants thingsthatarebrown.com 19 Mar 2012 | 06:32 pm

All these years of drum-thumping, and we still run into people who don’t know what content strategists do. Who are you guys again? You’re the copy people, right? I’m desperate for some wordsmithing! ...

Doing Content Strategy at Facebook thingsthatarebrown.com 1 Dec 2011 | 12:13 pm

Since Matt and I joined Facebook’s design team 8 months ago, I’ve been a little radio silent on the topic of content strategy. Today I’ve broken my chatting fast in an interview I did with smartypant...

Web Content Strategy: Sites vs Apps contentini.com 22 Jul 2011 | 09:58 am

I’m currently in the “app zone”, with several streams of web app thoughts racing through my mind. I’m finishing up my web app book, we’ve just launched our iPhone/iPad app Mingle (above), and we’re at...

Web Content Strategy and UX: Weekly Digest, 3 Apr 2011 contentini.com 4 Apr 2011 | 11:27 am

Last week’s digest was written from Thailand, this week is from the UK and next week will be from Canada. All this traveling means that we’re a little short on time, but I’ll try to balance out the te...

Web Content Strategy and UX: Weekly Digest, 27 Mar 2011 contentini.com 28 Mar 2011 | 07:39 am

Our digest this week will be a bit shorter than usual because we’re jet lagged after literally flying half way around the world a few days ago. There’s also been slightly slimmer pickings on the Conte...

Content Strategy and User Experience: Weekly Roundup, 20 Mar 2011 contentini.com 21 Mar 2011 | 01:33 am

Welcome back to your favourite time of the week, the Contentini weekly roundup of content strategy and UX links. Content Strategy Content Talks is the new weekly content strategy podcast hosted by t...

Should Customer Conversations Influence Content Strategy? contentini.com 19 Mar 2011 | 01:53 am

Figure A: The results of a drunken flamboyant slug race across a sheet of graph paper Regular readers may have guessed from recent posts that I have a Twitter obsession. Let me tell you why: for the ...

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