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– Nudge blog · Improving Decisions About Health, Wealth, and Happiness
Here’s how Washington State’s nudge for state park donations works via its web site 12 Oct 2011 | 12:47 pm
A couple years ago, Washington State switched the default rule on state park fees that drivers pay (or don’t pay) when they renew their licenses. Reader Steve Loeb nicely captures what this switch loo...
Where is behavioral economics headed in the world of marketing? 10 Oct 2011 | 01:22 pm
The Nudge blog sat down (electronically) with John Kenny, Senior Vice President of Strategic Planning in Draftfcb’s Chicago office, to explore whether behavioral economics is just a fad in marketing o...
