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Clever Link Request Scam 21 Aug 2013 | 01:52 pm
I read an interesting link request today that wasn’t all that it seemed. The person introduced themselves as a school teacher and said her students have been referring to a certain page I maintain as ...
Consumers Cool With Retargeting 18 Aug 2013 | 01:20 pm
An increasing number of consumers are aware of retargeting – and most don’t mind it. Close to 60% of US online buyers surveyed in April 2013 by Adroit Digital and Toluna said they had noticed ads for ...
A Rethink On Email Subject Line Length 12 Aug 2013 | 01:14 pm
I’ve developed a new habit when scanning through the many emails I receive; one I didn’t realise I had picked up until today – and its changing my thinking about subject line length. I use Outlook and...
Google Authorship ‘Theft’ Impacting Rankings? 10 Aug 2013 | 12:41 pm
Google’s Authorship feature may be having some nasty effects. In a nutshell, Google Authorship is about linking a specific piece of content with a specific person or web site via a Google Plus profile...
Google Updates ‘Link Scheme’ Definitions 4 Aug 2013 | 05:40 am
Building links? You probably want to be aware of some changes Google has made to how it defines a ‘link scheme’. While these have been talked about for a while, they are now ‘official’. Updated a coup...
Oz Biz Encouraged To Bypass Geoblocks 29 Jul 2013 | 01:50 pm
We live in the lucky country – unless you’re buying certain types of software; downloading tunes or streaming movies. A Standing Committee on Infrastructure and Communications has determined Australia...
Don’t ask dumb-ass questions 28 Jul 2013 | 11:58 am
They say there’s no such thing as silly questions. There are when it comes to customer support. An important part of customer retention is support. I think support is really undervalued by many mercha...
Ad Spend Per User 21 Jul 2013 | 12:14 pm
How much are advertisers collectively spending to reach each US online user annually? US advertisers spent an estimated $144 (in nominal dollars) reaching each online user last year. It’s a big jump f...
The End Of The Telegram? Not Quite 15 Jul 2013 | 12:18 pm
Good riddance to an antiquated communications method or misty eyed nostalgia? – a bit of both I guess. The Central Telegraph Office in New Delhi was the world’s last major* commercial telegram operati...
Die, Infographics – Die 14 Jul 2013 | 09:44 am
In 2011, I lamented infographics. Nothing has changed in nearly two years and I had hoped they would be a threatened species by now. It wasn’t to be. In any week, I’ll still get a half dozen or so ema...
