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What Does Fiction Writing and Copywriting Have in Common? 22 Oct 2012 | 07:03 pm
Many copywriters work on the side as fiction writers (or make their money copywriting, and work as another kind of writer or editor). But it’s important to ask what fiction writing and copywriting hav...
How To Write Amazon Product Reviews For Affiliate Websites 20 Jun 2012 | 01:04 am
Can you still make money as an Amazon affiliate? Amazon.com opened its virtual doors in July of 1996. Their system of rewarding people who are directly responsible for the sales of products owned by ...
Writing Articles For Syndication 8 Jun 2012 | 04:50 am
Get traffic without search engines The basic principle of syndicating articles Article syndication marketing is quite distinct from what most people understand as article marketing. For most people,...
10 Ways To Improve Your Website Content (Starting Today) 11 Apr 2012 | 09:22 am
Start a conversation with your readers If you’re looking for some great ways to improve your online writing to offer real value for real readers, (we’re not talking about keyword stuffed SEO content ...
How To Write Like You Mean It 16 Oct 2011 | 09:14 am
Use words that mirror reader aspiration “Don’t write with sales or money in mind—it poisons the well at its source. If writing isn’t a joy, don’t do it” William Wharton (US author of Birdy). When it...
Get Active With Your Copywriting 7 Jun 2011 | 08:21 am
Active copy rides to the rescue When writing copy for any media, it’s always important to write in the active voice – not the passive. Active sentences give your copywriting spark and drive, energis...
What My Grandfather Taught Me About Change (And How This Can Help Your Business) 11 Apr 2011 | 09:02 am
Effective change management can help you soar I never really knew my grandfather on my father’s side, he died when I was a young boy when he was in his early seventies. My dad never really talked abo...
Small Business Marketing Services 23 Nov 2010 | 11:45 pm
It pays to calculate your ROI Over the years, The Copy Box has developed a number of small business marketing services designed to help medium and small enterprises attract more customers through onl...
Why 90% Of Published Content Is Rubbish 29 Apr 2010 | 10:23 pm
Is your copy in there? We live in an information age, an era of mass communication. In this world, some people consume information, while others provide it. It’s a constant and essential cycle. Infor...
Nine Essentials For A Profit Pulling Sales Letter 17 Mar 2010 | 12:55 am
A fancy graph means fancy profits Writing sales letters is part art and part science. If you get good at writing them, it’s one of the easiest and most cost-effective ways of promoting your business....
