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Teaching Your Old Direct Mail System New Tricks 26 Aug 2013 | 09:21 pm
Does your business need direct mail marketing in this age of digital advertising? While many people think ‘no’, direct mail still has a place in marketing. It all depends on how you are utilizing this...
What’s Wrong with This Personalization? 23 Aug 2013 | 08:42 pm
We received an amusing personalized postcard in the mail yesterday. What’s wrong with it? Let us count the ways. They got the name right. Our last name is Walker. But Walker’s Bait & Tackle? My hus...
4 Frequently Asked Questions on Using Digital Print 21 Aug 2013 | 06:23 pm
Last week we announced the installation of our new Océ ColorStream® 3900 inkjet printer, which increases our capabilities and capacity for creating highly relevant, time-sensitive direct mail campaign...
The Digital Nirvana Welcomes New Bloggers 20 Aug 2013 | 10:57 pm
Hello Readers! I am pleased to announce that we will be adding three new bloggers to our mix. Our new bloggers all hail from IWCO Direct and include: Debora Haskel, Vice President – Marketing; Mike E...
You Can’t Make This Stuff Up! (Crazy Job Requests Part 2) 20 Aug 2013 | 05:42 pm
Thanks to everyone who posted their own stories alongside those I shared last week from the LinkedIn Print Production Professionals discussion group. Here are a few more hilarious stories. Keep yours ...
Tell Me Something About SEO I Can USE 15 Aug 2013 | 07:52 pm
Useful SEO is the gist of a podcast interview conducted by Danny Iny, Firepole Marketing, with Andy Crestodina, co-founder and strategic director of Orbit Media Studios. Since I’ve heard so many conf...
You Can’t Make This Stuff Up! (Crazy Job Requests) 12 Aug 2013 | 03:25 pm
Every once in awhile, I run across a great discussion in an online discussion group that I just have to share. Here is one that is currently thriving on Deborah Corn’s Print Production Professionals g...
Survey Says: QR Code Use Falling . . . NOT! 9 Aug 2013 | 10:40 pm
I keep hearing a common refrain: QR Codes are going away. Consumers aren’t using them. They are out-dated. They are being replaced by more sophisticated technology. Blah, blah, blabbidy blah, blah, bl...
Surveys Say: If You’re Going to Be Best in Class, You’ll Personalize 2 Aug 2013 | 03:42 pm
If you’re going to be a best-in-class marketer, you’re going to personalize your content. Surveys of best-in-class companies show this over and over. A 2012 InfoTrends survey of 1,000+ large business...
Unstructured Data: The Next Not-New, Hot-New Thing in Marketing 1 Aug 2013 | 07:25 pm
Unstructured data: Its all that stuff hiding in your emails, reports, customer records, spreadsheets, contracts, warranties, telephone/member listing books, advertisements, marketing materials, annual...
