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The Purposeful Website 13 Aug 2013 | 03:55 pm
What is the purpose of your website? For a long time there was an understanding about small business websites: you need one, and it should give people information about your business. I think that is...
My Branding Failure 22 Jul 2013 | 03:36 am
…and your branding gain It seemed like a good idea. I had a client video shoot in one hour, plus an errand to run before the shoot. I’ll just fire off a quick email to invite my email list to my Bran...
The Summer Marketing Series for Small Business 27 Jun 2013 | 06:06 pm
Should you invest in more online marketing, or maybe go with some traditional advertising such at TV or billboards? You are probably looking for your next solution for your marketing dilemma: what sho...
The Importance of Online Reviews for Local Business 6 Jun 2013 | 05:34 pm
I was recently asked by a local review site to weigh in on the importance of online reviews for local businesses. Here are my thoughts, Q&A style. 1. How important is it for businesses to have a solid...
How to Market in the Relationship Era 31 May 2013 | 07:20 pm
“The Relationship Era, we are happy to report, favors brands and individuals comfortable in their own skin.” ~ Bob Garfield & Doug Levy You’ve heard it for several years now. “The old way of doing thi...
What Should You Blog About? 2 May 2013 | 03:55 pm
How to Find Material for Your Business Blog The anxiety of writing a blog post is immense. What should you write about? Oh…the burning question! And often a paralyzing one, delaying the first, or next...
The Danger of Free Online Marketing Services 23 Apr 2013 | 03:55 pm
So last month Google announced it was going to “sunset” it’s Google Reader service. “See ya, thanks for playing, buh bye.” No alternatives, no apologies, it’s just not performing. The decision leaves ...
What is the Complete Customer Journey? 15 Mar 2013 | 02:55 pm
Sure, it’s easy to compare how much money we spent on Google Ads last week to the number of sales we made last week, and then ask, “Did it work?” We want to quantify results, so we analyze our marketi...
An Informal Course in Marketing 11 Feb 2013 | 09:09 pm
What Should I Do Next? You will almost never hear an entrepreneur confidently say “I know exactly what to do next.” At least when it comes to marketing. You may find books or blogs willing to tell you...
Change vs. Transformation 16 Jan 2013 | 03:55 pm
You may think I’m getting a little picky with my terminology here. I don’t think change is really change. It’s a normal state. There comes a time in almost entrepreneur’s life when the realization hit...
