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HubSpot’s Huge Shift and What It Means for the Future of Inbound “Marketing” 25 Aug 2013 | 06:02 pm

There have been times when I’ve been accused of being a “HubSpot Homer,” but the truth is, if anyone actually reads this site, they know such a statement is one derived from ignorance—read here and he...

3 Reasons Why #Inbound13 is HubSpot’s Most Important and Critical Event Ever 19 Aug 2013 | 09:07 pm

As I finish the trek north to Boston in our family minivan this morning, my thoughts are drawn to what this week’s Inbound Conference means to HubSpot and just how much things have evolved over these ...

Father, Speaker, Traveler: A Personal Look at 30 Hours of My Life 12 Aug 2013 | 04:34 pm

5:00pm Thursday August 8th: I find myself walking the streets of Bangor Maine this evening, musing at the magic that brought me to this spot ( a little blog about a Lion) and taking a moment to soak i...

Mad Marketing #18: Lousy PR, Article Spinning, and Making Your Content SELL! 6 Aug 2013 | 04:45 pm

Yep, after a couple of months off due to the rigors of being a softball coach for my daughter and the other rigors that come with summers here in the Northern Neck of Virginia, the Mad Marketing Podca...

The Ultimate Guide to Writing GREAT Meta Descriptions Every Time 31 Jul 2013 | 04:50 pm

A couple of quick points to make sure we’re on the same page to start this article… SEO is not going anywhere anytime soon, so we may as well embrace it, especially considering a business’ sales can ...

The Essence of Thought Leadership in a Cluttered Digital World 23 Jul 2013 | 06:54 pm

We hear lots of talk about “thought leadership,” and it’s for good reason—it’s real. It matters. And it can lead to great things. Some may try to deny this reality, but when we dig to the core of eac...

The Magic of Telling Your Story Again and Again and Again 17 Jul 2013 | 05:03 pm

I’m going to say a few things here that may appear as a form of self-aggrandizing, but such is clearly not my intent. In fact, if you stay with me over the next few paragraphs, I think you’ll see exac...

Why “Useful” Beats “Amazing” Any Day of the Week in Marketing 8 Jul 2013 | 05:00 pm

A serious question to start this post and please take a moment to really give it some thought: Would you rather be “amazing” or “useful” with your marketing? I think if you’d asked me this question ...

The Two Most Powerful Words in the World of Content Marketing Right Now 26 Jun 2013 | 05:01 pm

I honestly believe 99% of businesses make content marketing much harder than it should be. They really do. And because they do, they get weak results. I’ve said it before and I’ll say it in just abo...

7 Reasons Why “C” Students Crush “A” Students When It Comes to Online Marketing 20 Jun 2013 | 07:31 pm

Yes, I know, I’m lumping a lot of people together with the title of this post but for the most part, it’s true, at least symbolically, as the “C student” is crushing the “A student” online every day, ...

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