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How to Write Effective Facebook Posts 23 Aug 2013 | 04:56 pm

5000 characters, it’s a post not an essay! That’s how much room you have to get your message across on a Facebook post. This doesn’t mean you should use them all up. If I had to read a 5000-character ...

Four Hidden Google Marketing Tool Gems 21 Aug 2013 | 07:07 pm

Google is one of the greatest resources that the web has to offer, but there is more to the Mountain View search giant than just giving us search. Some of the additional services that company provides...

5 New Twitter Stats For Your Geeky Armoury 20 Aug 2013 | 03:18 pm

The Buffer Blog is one of the best around, and their post from yesterday is packed full of some very interesting Twitter-based stats. Read on for some golden nuggets… Twitter engagement for brands is...

When Targeted Advertising Gets Too Personal! [Cartoon] 19 Aug 2013 | 07:30 pm

I’ve always been a fan of Tom Fishburne and his great marketing based cartoons, and I really enjoyed his latest effort… (more…) The post When Targeted Advertising Gets Too Personal! [Cartoon] appear...

The Social Penguins Best Posts of the Week – 16th August 2013 16 Aug 2013 | 08:31 pm

For most of you in the UK, it’s home time and you’re getting ready to go home and enjoy your weekend, whilst in America, most of you are finishing off your last day of the week. Over the weekend, grab...

2 New Features that will Improve Your LinkedIn Experience 14 Aug 2013 | 08:30 pm

Whether you use LinkedIn as part of your master networking toolkit or you’re just a casual user there are a couple new features that are worth taking a look at. Professional Portfolio You can now up...

Craft Beer to Zombie Hordes – The Evolution of Foursquare 9 Aug 2013 | 06:14 pm

For a long time now, Foursquare has been the way to make the most of where you are. It can help you plan where you want to go, offer you inspiration on what to do next, and unlock check-in based rewar...

Danny Brown Influence Marketing Q&A (part two of two) 8 Aug 2013 | 04:59 pm

Influence marketing is top of mind when it comes to social media marketing at the moment, so who better to ask about the subject than Danny Brown, co-author of Influence Marketing. Danny talks about t...

Danny Brown Influence Marketing Q&A (part one of two) 2 Aug 2013 | 08:05 pm

First of all, I would like to say thank you to Danny Brown for taking the time and answering the following questions. When we told the team Danny had agreed to do a Q&A for The Social Penguin Blog, th...

Second Screen Viewing: A New Kind Of Social Marketing? 1 Aug 2013 | 08:00 pm

The increase of smartphone and tablet usage last year prompted the rapid evolution of a trend known as second screen viewing. Second screen viewing as the name suggests, describes the practice of usin...

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