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Google Updates and Linkbuilding 22 Aug 2012 | 08:10 pm
It is important to note that some webmasters are concerned about the practices of “link bombing” and “Google bombing” being more prevalent now. Google bombing is a practice that has existed for years....
Controversy Surrounding Penguin Update 22 Aug 2012 | 08:00 pm
Penguin polarized the community of webmasters and search marketers. Some believe that Google is abusing its power over search results to alter the outcomes of search queries. By doing so they argue th...
Targets of Penguin 16 Aug 2012 | 11:42 pm
On April 24, 2012, Google announced a major change in its search ranking algorithm. The change, later named Penguin by Google, was released with the intention of targeting webspam by decreasing rankin...
Panda and Quality of Content 16 Aug 2012 | 03:53 am
High Quality versus Low Quality Since the main focus of Panda is the quality of the content on a website, it is important to understand the difference between high and low quality content. While Googl...
What does Panda Penalize? 16 Aug 2012 | 03:35 am
What is Panda update all about? In February 2011, Google released a change to its search results ranking algorithm known as Panda. This change was implemented to help prevent people from duplicating a...
Brand Personality 27 Jul 2012 | 12:29 am
Though it’s not recognized as often as “identity” as being a critical part of the branding process, brand personality is an integral component in today’s effective advertising. A compelling brand per...
Brand Personality 27 Jul 2012 | 12:29 am
Though it’s not recognized as often as “identity” as being a critical part of the branding process, brand personality is an integral component in today’s effective advertising. A compelling brand per...
Social Media Best Practices 25 Jul 2012 | 03:23 am
The use of social media networks has exploded in the past decade, from the introduction of the first primitive version of Myspace through the rise of Facebook to the integration of Twitter in daily li...
Social Media Best Practices 25 Jul 2012 | 03:23 am
The use of social media networks has exploded in the past decade, from the introduction of the first primitive version of Myspace through the rise of Facebook to the integration of Twitter in daily li...
Promoted Tweets 21 Jul 2012 | 03:54 am
A Tweet is a powerful tool. Over 500 million people currently use Twitter, nearly double the number of users last year. For businesses, Twitter can help in you interact with consumers, amplify your ...
