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HEVC to ease pressure on global networks? 28 Feb 2013 | 05:30 am
As online video thrives, The International Telecommunication Union (ITU) has agreed on a new video coding standard designed to ease pressure on global networks. It’s been suggested that video account...
Applebee’s allures visitors with a mobile video campaign 14 Feb 2013 | 12:16 am
Applebee’s, a casual dining chain, launched a new line of low-calorie meals with the help of mobile video ads. These ads are running inside the Hulu Plus iPhone application and are part of a bigger mu...
Internet Video Consumers want free content 7 Feb 2013 | 12:50 am
Cisco IBSG surveyed over a thousand broadband consumers between ages 13 and 75+ in March 2012, to better understand the consumption of professionally produced online video. As no surprise, the core fi...
Why artists need to look beyond YouTube 24 Jan 2013 | 01:44 am
YouTube is the best way to find new music for free. Yet while it is great for music lovers, how good is it for artists? Here are some facts: YouTube has quickly transformed into Generation Y’s MTV. Ni...
Facebook to launch expanding auto play video ads 18 Jan 2013 | 11:18 pm
According to AdAge, auto play videos may be coming to Facebook’s newsfeed. The social network is rumored to be amping up its video ads by adding in auto play, audience targeting, and video expansion. ...
Online video to rob broadcasters in 2013 26 Dec 2012 | 12:16 pm
According to Frost & Sullivan, the boom in online video is expected to rob broadcasters of significant market share in 2013. This is how it starts; social media is becoming an important discovery cha...
Video to be the most influential form of mobile ads 20 Dec 2012 | 02:14 am
"By the end of 2012 it is estimated that over 100 million smartphone users will consume over 1GB data per month, while the number of mobile-connected devices will exceed the world’s population in 2012...
How to make consumers watch more videos - Tips for Programmers 23 Nov 2012 | 11:33 pm
Consumer behavior is changing; the explosion of social networks and consumer-generated media continues to have a significant impact on advertising as consumers’ reliance on word-of-mouth in the decisi...
Mobile video marketers want metrics and standards 15 Nov 2012 | 01:57 am
The Mobile Marketing Association (MMA) has created a mobile video committee, which includes members from Nielsen Company, Turner Broadcasting and Verizon Wireless. The idea is to review current standa...
Tide engages football fans! 8 Nov 2012 | 10:23 pm
No longer are TV and online campaigns enough to make an impression in the highly competitive Consumer Packaged Goods (CPG) space. Mobile video is becoming an increasingly important tool as a complemen...
