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An Open Letter To Netflix CEO Reed Hastings 28 Sep 2011 | 07:52 am
Dear Reed, I messed up. I owe you an explanation. It is clear from the feedback over the past two months that many of my creditors feel I lack respect and humility in the way I announced the separat...
Old Spice Breaks the Fourth Wall 17 Jul 2010 | 04:58 am
Brand: Old Spice Execution: TV, Online Viral Video Target: Women, Bloggers Rating: ***** Reviewer: David Vinjamuri Summary: A viral video campaign for Old Spice produced by Wieden & Kennedy. T...
Tylenol and the Five Stages of Grief 16 Jul 2010 | 07:01 am
Issue: How will the Tylenol recalls affect the brand in the long term? Commentary by: David Vinjamuri The facts of Johnson & Johnson’s struggles this year with manufacturing quality are bleak and we...
Commentary: Getting Media Pricing Right on the iPad 25 Feb 2010 | 10:40 am
Issue: Newspaper and Magazine Publishers have gotten pricing wrong on the Kindle. They need to get it right for the iPad. Commentary by: David Vinjamuri I used to teach a pricing class at NYU whos...
ThirdWay Most Effective Ad of the Super Bowl: Google Parisian Love 9 Feb 2010 | 09:03 am
Brand: Google Execution: TV Spot – Super Bowl Target: Search users Rating: ***** Reviewer: David Vinjamuri Description: This spot, reportedly a last minute buy for Google tells a love story usin...
Commentary: Why Things Will Get Worse for Toyota, Not Better 3 Feb 2010 | 08:35 am
Issue: Toyota has fallen victim to brand hubris, and is feeling the consequences Commentary by: David Vinjamuri Toyota’s recall of 2.3 million vehicles, and the unprecedented step of halting product...
Commentary: Is the Apple iPad the Next Big Thing for Print Advertising? 28 Jan 2010 | 09:26 am
Issue: Will the Apple iPad help print media reestablish a revenue model? Commentary by: David Vinjamuri Apple has just introduced the iPad – the long awaited tablet computer. Just as this advertis...
Commentary: Why Tiger is bad for Accenture but still good for Nike 15 Dec 2009 | 06:23 am
Issue: Why does bad behavior hurt some brands more than others? Commentary by: David Vinjamuri Accenture announced over the weekend that it would sever its relationship with Tiger Woods, who has fro...
Commentary: Starbucks Via Instant Coffee – Breaking the Brand 3 Oct 2009 | 03:51 am
Issue: How Via instant coffee completes the transformation of Starbucks into a convenience brand Commentary by: David Vinjamuri This week, Starbucks announced “Via” – a new instant coffee. The lau...
COMMENTARY: ABC Reduces Advertising on Fall Show Premiers 24 Sep 2009 | 07:08 am
Issue: To gain viewers in a chaotic market, ABC will be omitting the first commercial break on some new shows Commentary by: David Vinjamuri The Los Angeles Times reports that ABC is reducing the nu...
