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How to optimize SEM keywords – Broad Match Edition 6 Feb 2013 | 02:38 am
When you have broad match keywords that you think are relevant, but are not working – be it the cost per click minimums are too high, the quality score too low or some other issue. If the keyword is r...
Immediate Job Openings Available – Optimization Specialists 26 May 2011 | 08:47 am
Are you a recent college graduate and looking to break into digital advertising media working with Google, Facebook and Twitter? Keep reading, because we have the opportunity for you! We are Thrivepo...
Google Updates Privacy Policy Requirements on May 17 14 May 2011 | 09:00 am
On May 17th, Google Adwords is adding three privacy requirements to their existing AdWords landing page and website policies that cover disclosure and usage of personal information. The purpose of the...
Google’s New Algorithm and You 1 Mar 2011 | 06:54 am
Google launched an update in the US to their search algorithm last week and the natural question is… how will my site’s traffic and rankings be affected? First, let’s dive into what Google said when t...
No. IBM will not “crush” Madison Avenue. 15 Sep 2010 | 11:57 am
Adweek published an op-ed by Bill Wise earlier today entitled, “Will IBM Crush Madison Avenue?”. The op-ed makes a very strong case for the coming of analytically driven marketing. We completely agre...
Thoughts on Google Instant 10 Sep 2010 | 08:43 am
To much fanfare, Google launched a significant change to how people will use search now and in the future: Google Instant is a new search enhancement that shows results as you type. We are pushing th...
The Debate on Conversion Attribution Analysis: First or Last? 19 Aug 2010 | 04:41 am
A debate about conversion attribution analysis started several years ago when SEM programs started gaining a very large portion of enterprise marketing budgets. In essence, it goes like this: Should t...
How Social Media Marketing Works 2 Mar 2010 | 10:23 am
When people talk about “social media” marketing, what do they really mean? What is a “social strategy”? How do you get started? How do you measure success? These are some of the the daily discussions ...
The Hot Topic of Salsa 15 Jan 2010 | 01:42 pm
If you live in California, Arizona or any number of states in the Southwest, this will come as no surprise to you: more money is spent annually in the US on salsa than on ketchup. Salsa surpassed ket...
The Thick of BBQ Sauce 14 Jan 2010 | 02:33 pm
There are two kinds of BBQ sauce: The biggest. And the best. The former can be determined pretty easily. Walk into any supermarket, convenience store or corner market and it will be what’s readily av...
