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Why more clients use Evalu8ing to improve agency relationships 26 Aug 2013 | 03:16 am
This post is by Anita Zanesco, a Senior Consultant at TrinityP3. Anita brings a unique blend of insights, creativity and understanding to the communications industry particularly in the areas of talen...
Marketing problems vs Procurement opportunities 23 Aug 2013 | 03:45 am
This post is by ‘THE BUYER’ – an anonymous former senior manager in the procurement profession who offers an occasional perspective to the world from a procurement driven point-of-view. The Corporate...
The importance of evaluating both agency quality and performance 21 Aug 2013 | 03:59 am
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He ...
How do you pitch when you’re the incumbent agency? 19 Aug 2013 | 03:26 am
This post is by Nathan Hodges, TrinityP3‘s General Manager. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and...
Agency compensation is now more about performance than cost 16 Aug 2013 | 03:50 am
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He ...
What Marketing 3.0 means for 2014: Follow, faster, further 14 Aug 2013 | 06:08 am
This post is by Kathy Hatzis, Client Business Director at TrinityP3. Kathy specialises in delivering maximum marketing efficiencies & effectiveness for CMOs and their leadership teams. As Mad Men sa....
Does procurement need rebranding or repositioning? 12 Aug 2013 | 03:11 am
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He ...
How Procurement is becoming customer focused 9 Aug 2013 | 03:25 am
This post is by ‘THE BUYER’ – an anonymous former senior manager in the procurement profession who offers an occasional perspective to the world from a procurement driven point-of-view. Those that ha...
Is advertising agency compensation trapped in a cost based model? 7 Aug 2013 | 03:38 am
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He ...
Publicis Omnicom Group merger – what is in it for marketers? 5 Aug 2013 | 04:08 am
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He ...
