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A Book You Must Read: Big Data 26 Mar 2013 | 04:22 pm
Don’t let this book title fool you: this is not a dry book, but an exciting read. Really. So now we consumers are dragging our cookies around the internet, leaving trails in public records when we r...
Making a Business Impact with Social Media – The Six Stages 21 Mar 2013 | 04:19 pm
The consultancy, The Altimeter Group developed a way of thinking about the stages of growth until social media eventually fully impacts a business strategy. I found the thinking and their infographics...
Case Study: Your Content Will Go Wildly Viral 19 Mar 2013 | 04:15 pm
I have written about this ad nauseam: if you have helpful content – content the reader (or your patient and prospective patient) wants to read from you, the content will get spread around quickly. Via...
Facebook NewsFeed Changes: Why Do You Care? 13 Mar 2013 | 04:33 pm
Facebook changes the newsfeed… so what does that mean? It means Facebook mobile is likely to be more effective as a media to reach patients and prospects. The newsfeed is how most people will see you...
How To Get Your Content To Go Viral 14 Feb 2013 | 07:00 pm
I get asked this question all the time: “How do we make our video/post/content go viral?” The honest answer is that you can’t. That statement starts this great article from Scott Stratten posted in Fa...
Infographic: 41% of Patients Chose Providers From Social Media 12 Feb 2013 | 07:00 pm
This infographic about patient use of social media is so important I am publishing it here even though it comes from competitor agencies, Demi & Cooper Advertising and DC Interactive Group. By the way...
Short Story Shorter: No More Excuses For Your Boring Content 7 Feb 2013 | 07:00 pm
Ernest Hemingway famously wrote a story that was 6 words long–”For sale: baby shoes, never worn”–and, as legend has it, called it his best work. What if you only had six seconds – or only six words –...
Case Study: Super Bowl Commercials Relied on Outdated Ad Tactics 5 Feb 2013 | 12:33 am
Here is an article from the New York Times reviewing the Super Bowl ads. It makes a great point that the ads show us more how not to advertise than how to. Gone are the days when our brand-oriented TV...
Must Read: How-To Book By KevinMD on Social Media Management 31 Jan 2013 | 10:00 pm
Kevin Pho is perhaps the most famous and influential physician-blogger. He has written a book that every healthcare marketer ought to read about the how-to’s of social media for physicians. Why is thi...
Your Mediocre Social Media Is Ruining All Your Marketing 30 Jan 2013 | 08:01 pm
41 percent of patients report that social media impacts their choice of hospital. 44 percent of people are sharing positive experiences with their hospital, and 40 percent are sharing negative experie...
