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Email Lists For Sale 25 Aug 2013 | 08:36 am
Are lists that are compliant with the CAN-Spam Act 2003 compliant with Australian spam legislation? The short answer is no. The CAN-Spam Act 2003 isn’t equivalent to Australian spam legislation. The...
Online Advertising 12 Aug 2013 | 08:35 am
This year, the total spend on offline advertising throughout Australia slumped by 7% compared to last year. Worst hit were magazine and newspaper advertising: down 18% and 25% respectively. The big w...
Online shopping has hit 50% 30 Jul 2013 | 06:38 am
For the first time, the number of Australians turning to the internet for shopping has hit 50 percent, according to Roy Morgan Research. Roy Morgan Research has released its State of the Nation repor...
Lifecycle of an Email Subscriber 10 Jul 2013 | 08:11 am
Last year, HubSpot presented some research that showed the longer a subscriber was on a mailing list, the less engagement the subscriber had with those emails. However, it’s also true that it’s easier...
Automated emails/Autoresponders 30 Jun 2013 | 07:57 am
Internet marketing research firm MarketingSherpa recently asked online businesses what types of automated emails they send. The results (full chart here) show that outside of welcome, thank you an...
Digital Agency Market Overview 24 Jun 2013 | 07:37 am
Digital agencies come in all shapes and sizes. At the high end, for global brands, are the agency holding companies with full-service digital agencies around the world. There are also boutique and spe...
direct marketing vs indirect marketing 10 Jun 2013 | 07:32 am
If you thought marketing was just marketing, then you have another thing coming. There are two main types of marketing that companies can take part in. These are referred to as direct and indirect mar...
Multi-Channel Marketing Management 30 May 2013 | 07:31 am
Multichannel marketing is marketing using many different marketing channels to reach a customer. In this sense, a channel might be a retail store, a web site, a mail order catalogue, or direct persona...
Email Marketing – Key factors for your success 23 May 2013 | 10:43 am
Double opt-in email marketing accounted for almost 3% of online advertising in Australia. Thats alot of money spent when you think about the millions spent in advertising. Lets look at some key facto...
Measuring online engagement is all about the BCP 27 Mar 2013 | 01:00 am
In a vast ocean of consumer data, gigawatts of power are devoted to finding correlations or patterns in all the randomness. The value of this investment comes from how successful these algorithms pred...
