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Mobile Minute #152: Is mobile killing shopper loyalty? 27 Aug 2013 | 07:28 pm
Are we more loyal to shopping and our devices than we are to merchants? The answer is yes and here are the numbers to prove it. This is not pretty if you are a retailer. You've been warned, now what a...
Mobile Minute #151: The lesson in the slow rise of the QR code 26 Aug 2013 | 07:20 pm
The rise, fall and slow rise again of the QR code is something of a business lesson unto itself. Busting out of the corner it was jammed into early in its day, the QR code may be ready to re-emerge. T...
This Week in Location Based Marketing #144: Your dirty dirty data 26 Aug 2013 | 05:49 pm
On the show: Google patents your gaze (and a little latent pre-searching on the side); GoDaddy acquires Locu; Coors Light's Refresh the Night campaign; Placeable emerges from LocationInsight to normal...
Mobile Minute #150: Mobile commerce trends from around the world 23 Aug 2013 | 04:58 pm
Mobile commerce is not just a "where you live" thing - it is a global revolution and with that comes some amazing differences on how it is used depending on the country you live in. A recent report by...
Episode #472: 5 steps to a successful mobile app launch – with ComboApp’s Art Dogtiev 22 Aug 2013 | 07:13 pm
Art Dogtiev leads the Social Media team at app promo agency ComboApp and we focus primarily on the key steps to a successful mobile app launch but venture off on important social media tactics, app st...
Mobile Minute #149: Is this the start of consumer-friendly augmented reality? 22 Aug 2013 | 05:59 pm
Has Valpak just made augmented reality a more consumer-friendly technology? AR is a terrible consumer term so Valpak decided to use the technology just not the name. They call their new coupon finding...
Mobile Minute #148: The 6 habits of mobile shoppers 21 Aug 2013 | 05:55 pm
Mobile shopping should not be feared - unless you ignore it. The influence of smartphones on the purchase process is in its infancy but already changing the way consumers find, research and pay for pr...
Mobile Minute #147: How loyal are mobile wallet users? 20 Aug 2013 | 11:52 pm
Mobile wallets are the industry promise that hasn't quite arrived yet but one thing is for sure, early adopters are loyal to their m-wallet. The challenge now is to figure out how to bring users on to...
Mobile Minute #146: Staples, the mobile retail innovator 19 Aug 2013 | 06:29 pm
Most of us think of Starbucks as the canary for the mobile industry but Staples is about to enter the fray in a serious way. They are set to launch their brand new mobile site that brings their on-dev...
This Week in Location Based Marketing #143: The ambient backscatter shaboogie 19 Aug 2013 | 05:06 pm
On the show: Google launches Carousel visual search; Renew London smart recycling bins are sniffing your MAC address; Millennial scoops up JumpTap; Tour Sicily with the San Pellegrino robot; Placed tr...
