Wimrampen - wimrampen.com - A Customer & Brand Strategy Blog
General Information:
Latest News:
A Matter Of Who And What To Value 27 Aug 2013 | 01:45 am
I've been re-thinking the truth that some of your customers will inevitably be much more valuable to you than others, and your marketing investment would be much more productive if you knew who they w...
Marketing’s New Key Competence: Driving the Consumer’s Decision Journey… 17 Aug 2013 | 06:15 pm
I believe that getting the Consumer Decision Journey right will provide you with competitive advantage in your industry or category. That is, if you make it a core competence and stay ahead of competi...
Are You Riding The Customer Experience Hobby Horse Into Wasteland? 10 Aug 2013 | 03:35 pm
Today I would like to get back to the omni/multi/cross-channel theme in Customer Experience Management, for I'm seeing some hard to get rid of "myths" that I feel need to be "busted"..
Experience Economy, Economy Of Experiences, Or.. 25 Jul 2013 | 07:46 pm
A couple of days ago Joe Pine tweeted on how the new European Union needed ‚my’ (and your) help on the Public Consultation about the „Experience Economy” as an emerging industry. Time to write about t...
Change – Not Adapt To – The Consumer Decision Journey 15 Jun 2013 | 05:58 pm
In my post "Don't Take The Customer Decision Journey For Granted" I argued that it is time we start putting our money where our mouth is and really dig into helping Consumers make their purchase decis...
What’s Your Belief? 12 Jun 2013 | 11:37 pm
One of the biggest challenges in business is to lead a fundamental change based upon a real shift in mindset or logic. Tom Asacker's new book "The Business of Belief" gave me plenty of food for though...
Don’t Take The Customer Decision Journey For Granted 21 May 2013 | 12:45 am
If we judge marketers by their (customers' ) actions we could come to the conclusion many take the Customer Decision Journey for granted. And it's highly questionable if predictive (online) analytics ...
Value Is Always Co-Created In Use 24 Mar 2013 | 10:52 pm
Much of my thinking and writing is inspired by a Service Dominant Logic. Today's post is about one of the key notions from that logic: Value Is Always Co-Created in Use. Do you agree? Continue reading...
Burning Bridges To Foster Innovation 18 Mar 2013 | 01:50 am
Innovators not only need to experiment and fail (fast) they also need to understand that burning bridges might be the best option they have if they want to be successful at growing a market.. Continue...
We Don’t Need An NPS-[fill in the blanks] 27 Feb 2013 | 01:14 am
You have probably heard this before: "People in [fill in any country name] do not rate your service with a 9 or higher. That's not our culture". Do you buy into this 'culture'-effect? I don't, and her...
