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Why research rules 20 Aug 2013 | 06:34 pm
Call us lazy. It just might be true. Shocking admission, but right on when it comes to many direct marketers. It’s not really deliberate—we do respect market research. But too often there has been an...
The ADHD prospect 13 Aug 2013 | 10:24 pm
What is your pain point the features are this it’s so affordable buy it now please. Seems like attention spans are getting shorter and shorter in the digital age. And with it, the need for greater br...
ROI me 6 Aug 2013 | 07:09 pm
Walking into any meeting with a company’s marketing team in the last few years is to hear “ROI” batted back and forth. People may understand the term, but the questions around it abound. How many org...
The mail animal 30 Jul 2013 | 06:59 pm
In recent years we’ve been hearing “print is dying” and “it’s all about online.” The truth is, not surprisingly, more complicated. Email marketing has proven itself to be a more effective customer c...
Win-win: online rewards 23 Jul 2013 | 07:07 pm
If you’re looking for a program that guarantees to deliver boffo results for your product or service, you cannot ignore online rewards programs. Loyalty programs are nothing new, whether it’s punch-c...
Data collection on your zip 16 Jul 2013 | 07:27 pm
Since data collection is all around us, and as marketers it’s the Holy Grail, how about some clarification on personal and business zip code requests that we all experience at retail registers during ...
Letting go with third party data managing 4 Jul 2013 | 12:45 am
Finding prospects can be tough. For companies with independent sales distribution models (insurance companies and manufacturers, for example) knowing who your customers are—...
Fourthing the founding fathers 2 Jul 2013 | 08:20 pm
With the country’s annual birthday party upon us…some reflections on some hidden allusions to marketing buried in the sage words of the oft-quoted original dudes. Since we t...
Caveat emptor: beware putting all your acquisition marketing hopes into the wrong basket 18 Jun 2013 | 07:27 pm
We see it quite often: clients believing that since they’ve invested in a database platform, or are in a relationship with a data provider, that they’re in good hands. Wrong. Truth is, there are no sh...
Direct Choice takes home a Benny Award! 10 Jun 2013 | 07:25 pm
This past Thursday night we were honored with a “Benny” Award by the Philadelphia Direct Marketing Association (PDMA)! The PDMA’s Benjamin Franklin Awards for Direct Marketing Excellence (aka “the Ben...
