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Entertainment and escapism in 2012 7 Jan 2012 | 01:09 am
As we tentatively step into 2012, we find ourselves on the threshold of a bumper year when it comes to entertainment and cultural activity. If it’s all a bit too much to take in with an expanded post...
Brands look to personalisation in 2012 7 Jan 2012 | 12:57 am
Following a trend across 2011, brands will continue to push forward with promotions that enable consumers to personalise their experience of a brand and its products as they look to drive deeper engag...
FRUKT Nights – GirlWalk Premiere 14 Dec 2011 | 01:37 am
Kickstarting creative projects Last Thursday night saw the World Premiere of Girlwalk, a 70 Minute long music video supporting the launch of a new mix album from mash-up DJ, Girl Talk. The entire fi...
The FRUKT springboard 14 Dec 2011 | 01:21 am
As part of Gaymers’ experiential activity last year FRUKT recruited a fledgling band to play the role of The Cider Choir. As the name suggests, their remit was to serve as the cider brand’s in house ...
FRUKT Talks: Sync and beyond 9 Dec 2011 | 04:35 am
With holiday shopping now in full swing, music once again is cementing its place amongst the seasonal ad campaigns, from John Lewis’ reworking of a Smiths classic by Slow Moving Millie (pictured) to C...
A FRUKT postcard from NYC 9 Dec 2011 | 04:31 am
Jack Horner and Chris Johns have been out hustling with some old and new friends on the ground in NYC. Here’s the low down… + Inspired by Dre and Bobby from Access, the multi-cultural marketing agenc...
The campaigns that got us talking this week 2 Dec 2011 | 02:09 am
Another seven days have whizzed past in a flurry of activity over at FRUKT’s London offices. Notable marketing promotions that have grabbed our attention this week include, the creation of multi-langu...
Brands opt for holographic music ambassadors 2 Dec 2011 | 02:05 am
Ever wanted to be in two places at the same time? Well now you can, with a little technological help. Recently, talk in the FRUKT offices turned to the 10th anniversary of Gorillaz. We’ve been avidly...
The Festival Wrap Up 1 Dec 2011 | 03:41 pm
What a night. Just look at all the smiles. To launch our latest festival research and to celebrate another cracking year of music festivals, FRUKT, with partners Spotify and Festival Republic, threw ...
Building smart music video brand partnerships 29 Nov 2011 | 01:00 am
The music video landscape has been getting a financial leg up from brands for a number of years now, and the use of video as a platform for companies to showcase their products in front of an artist’...
