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Helping Clients Set Realistic SEO Goals 21 May 2013 | 03:36 pm
When a customer is ready to make an investment in SEO, it’s important to help them set realistic goals. All too often clients are under the misconception that, with a few strategically placed keywords...
How to Effectively Tweet Your Way Out of Search Engine Oblivion 4 Apr 2013 | 03:24 pm
To discuss the importance of social cues to SEO would be like beating a dead horse with an iPad to most internet marketers. Emerging studies have repeatedly proven the value of Facebook, Google+, Pint...
Command Your Message Using Perspective and Medium 22 Mar 2013 | 03:42 pm
As web marketers, we’re all seeking a common goal: To deliver our message to clients in an attractive, engaging, and accessible manner. A large part of this is through writing content that can make or...
Content Every Small Business Website Should Have 14 Feb 2013 | 08:38 pm
It doesn’t matter what business you have. Whether you’re a restaurant owner or lawyer, you’ll be able to include these pages/sections, inspiring content and visitors, leading to better user experienc...
An Informal Guide to Effective Landing Page Copy 26 Oct 2012 | 07:29 pm
Landing page copywriting is, copywriting at its core. For landing page content, you have just a few seconds to convert a glance into actual interest. This can only be accomplished with strong, well-wr...
Mobile SEO of Today, Part 1 – What’s What? 28 Jul 2012 | 12:06 am
These last few years have demonstrated a brand new niche in technology that is causing a revolution in web development and consequently SEO work. That niche is mobile technology, specifically Smarts ...
Keeping Content Fresh and Effective for Smaller Businesses 19 Jul 2012 | 05:24 pm
Assuming the purest of intentions from the major search engines, Google, Bing, and Yahoo want to grow the internet and promote the flow of relevant, useful information. We are constantly inundated wit...
The Switch from Google Places Pages to Google+ Local Pages 30 Jun 2012 | 12:04 am
Last month, Google has converted all of their 80 million Google Places pages into Google+ Local pages. While this change is supposed to benefit the user in the long run, there are many roadblocks we a...
Let’s Not Quibble Over Semantics…or Penguins, and Definitely Not Knowledge Graphs 1 Jun 2012 | 06:11 pm
The internet has not been kind to grammarians. In fact, technology in general has not been kind to grammarians. Ever since Stanley Kubrick’s landmark film “2001: A Space Odyssey”, grammar sticklers ev...
Search Engine Optimization vs. Website Optimization for Search Placement 25 May 2012 | 04:29 am
The requirements for top placement on the search engine result pages (SERPs) are always changing. Unless you are optimizing a Fortune 500 premium brand, you will typically have to adapt your strategy ...
