Wordpress - shearwaterblog.wordpress.com - Shearwater Blog

Latest News:

Leaving Amadeus and taking a break from blogging 28 Mar 2011 | 09:35 am

It’s been an amazing six years working for Amadeus – I’ve learned a lot and had a great time in the process, but after occupying a variety of mainly airline e-commerce related roles in both Madrid and...

Tnooz: Understanding bounce rates and unfriendly airline mobile websites 25 Mar 2011 | 12:29 am

Tnooz have put up an article written by me looking at data from six airlines and the various bounce rates from different mobile phone operating systems. The results highlight wide differences not only...

Is 15% of travel search really coming from mobile? 23 Mar 2011 | 03:27 pm

I know I have done an about face and become one of the cheer leaders of the mobile web in the past six or eight months, but is it really 15%? I saw 10% quoted only a few weeks ago. I got the 15% numbe...

Social search in travel must look beyond just an opt-in friend network 22 Mar 2011 | 08:20 am

There seem to be so many people starting new travel related websites these days that I really don’t spent that much time trying to keep up with everything happening in this area. That said, I did take...

Ryanair looking to FMCG sector for new ancillary revenue ideas 21 Mar 2011 | 05:38 am

In the past I’ve looked at the question of to whom the head of online sales in an airline should report, but I’ve never really thought that much about the most suitable background for someone taking o...

What is the most hated ancillary fee? 19 Mar 2011 | 06:13 am

Extremely short post today, but when it comes to airline ancillary revenue, Air Asia are almost certainly the Asian nomination to join Ryanair and Allegiant as the masters in this category. So when Ai...

Mobile social is the standout category 16 Mar 2011 | 06:14 am

The title of this post comes from the takeaways slide at the end of  a comScore webinar I was on earlier today. I’ve lifted the two most interesting slides from that presentation (or at least ones I d...

How Brands Grow 14 Mar 2011 | 09:35 am

A few months ago I was given a book by Frank Grasso, CEO of e-channel search, and the subject really hit home with a topic I am always interested in; debunking old wives tales in marketing and replaci...

It’s all about Brazil right now 10 Mar 2011 | 02:58 pm

Just to set the scene: Brazil’s airports handled a record 155 million passengers in 2010 (that’s more than all airports in France combined), an impressive increase of 21.3% on 2009. Domestic traffic ...

When to display the final tax-inclusive price 8 Mar 2011 | 10:53 am

Sometimes people mistakenly complain about unbundled airfare pricing when I believe they would be better off focusing their attention on the advertising and display of non-final airline ticket prices ...

Recently parsed news:

Recent searches: