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Content Marketing Strategies You Can Use 10 Mar 2013 | 08:59 pm
Content is King. Content Marketing is hot. Where to start? Here are important considerations and strategies that are important for any content strategy.
5 Steps to Turn Big Data Technology into Business Value 10 Mar 2013 | 08:25 am
The news points to Big Data as new set of tools that will give every marketer the opportunity to understand customers at a speed and detail that has not been possible until now. The idea of having unl...
Microsoft’s Missed Opportunity to Take a Leap in the Tablet Market 11 Feb 2013 | 07:27 pm
Microsoft had an opporutnity to take a good chunk of te tablet market with a more agressive pricing strategy for Surface. What would have happened if the Surface RT had launched at a $275 price, under...
The Conversation Company – Embracing Social Customer Engagement 16 Dec 2012 | 03:06 am
How to build a Conversation Company - transforming your company by embracing customer conversations, social media and putting the customer at the center of everything you do.
Coffee and getting your customers to Love you 1 Dec 2012 | 11:07 pm
What do coffee and love have to do with having a usccessful business? This post tells the story about how I fell in love with Coffee and the marketing lesson resulting from that experience: you need t...
The Adaptive Marketing Organization 5 Jul 2012 | 02:06 am
Successful companies must be able to evolve at the speed of change. Companies that don’t adapt to the changing world disappear quickly: Blockbuster is a prime example; today we are witnessing RIM (wh...
Are you ready to become a Social Business? 19 Jun 2012 | 11:26 pm
Photo courtesy of Tobym http://www.flickr.com/photos/48089670@N00/with/66419210/ under the Creative Commons license What Exactly is a Social Business? Here we go again – we have a new buzzword, all ...
The Genius behind Steve Jobs’ ability to Innovate 20 May 2012 | 08:26 am
Why was Steve Jobs such a Good Innovator? Image courtesy of aaipodpics via Creative Commons Like I said in my last post, I am not a fan of Apple products. I have a Windows Phone, I love my Zune, and...
The Unknown Story Behind the iPhone 20 May 2012 | 07:03 am
Today most people would regard Steve Jobs as the inventor of the iPhone. I want to share the story of the iPhone that I believe is true, even though I don’t have any proof. It is based on storied I he...
Establishing a Premium Position in the Market 18 Feb 2012 | 03:37 am
Today I had the opportunity to present at the Austin luncheon lunch on how to establish a premium position in the marketplace. The key points form the presentation: Building a premium product is abo...
