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YouTube descriptions: Make the first 20 words keywords 23 Oct 2012 | 08:38 pm
That’s because only the first 20 words or 120 characters will be displayed in search results (then you have to click on the still image or the video title to see the rest). Oh, and don’t forget to inc...
Would you spend 2 seconds on a boring text? 10 Aug 2012 | 01:35 am
If that text is optimized for mobile users, I’d say yes. As Ryan’s Matzner explains it in a well thought-out article, How to: Optimize Marketing Copy For Mobile, write like you tweet: Your user is dis...
Writing top-performing show notes 15 Jan 2010 | 07:02 am
I’ve recently started to write out show notes at work for podcasts and videos. I’m still searching for some official guidelines on the topic - with great examples. However, I found some in Jason Van ...
Color your web writing 28 Sep 2008 | 01:41 pm
Using colourful or visual expressions is a key element of good web writing. Because they capture the imagination, lively expressions feed the attention of the reader. eMarketing specialist Nick Usborn...
Concision fever 21 Jan 2008 | 01:14 pm
Short sentences and concision are essential elements of good Web writing. As a writer obsessed with concision – wishing to downsize any text to one powerful word – I’m mentally rewriting every long ph...
Writing for and about the Internet, by CP 14 Jan 2008 | 12:46 pm
I came across a couple of new things in “Writing for and about the Internet,” a chapter of The Canadian Press Stylebook*. Among them are a wise metaphor of the reader’s online experience, good practic...
The Chambers Desktop Guide to Writing for the Web 11 Nov 2007 | 03:35 pm
The Chambers Desktop is the second edition of A Simple Guide to Writing for Your Website. If Jonathan Price’s Web writing that works is the most comprehensive guide on Web writing, Susannah Ross’ Cham...
