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Dance pony dance 5 Mar 2013 | 08:00 pm

Any ad agency these days would give its’ right arm and leg to be the author of the latest viral video to hit the cybersphere. The mystery of what makes a clip become a phenomenon worldwide must occupy...

A new dimension in drawing 20 Feb 2013 | 05:26 pm

The world’s first 3D drawing pen has been launched via the Kickstarter website, and has attracted a large number of backers keen to bring their drawings to life. The pen uses the same plastic as other...

Party people 17 Feb 2013 | 02:05 pm

Brand sponsorship of established events, especially parties, is such a common occurrence nowadays it’s a big ask for any brand to make their mark. Last week’s after show party for the BAFTAs at the Gr...

Pop up shoe box 11 Jan 2013 | 12:22 pm

No strangers to high impact marketing campaigns, Adidas surely get the prize for the best pop-up shop idea ever. The shops take the form of Adidas’ distinctive blue shoe boxes, some even complete with...

Le Slip Français 12 Dec 2012 | 09:56 am

The ad for underwear start-up by BETC Paris featured in various blogs, seen here is yet another play on the fascination and myth surrounding French sophistication. With a striking resemblance to certa...

Best of British 6 Apr 2012 | 10:55 pm

The only way anyone in Northern Europe would be unaware of this summer’s British flavour would be if they hadn’t yet emerged from winter hibernation – the summer of 2012 is definitely set to be tinged...

Part of the scenery 18 Mar 2012 | 01:11 am

Travellers, climbers and hikers in the Alps have been able to seek shelter in mountain huts and refuges for centuries, and with the increasing numbers of people heading to the hills for fun many are s...

Starbucks gets personal 15 Mar 2012 | 01:47 am

Starbucks is apparently giving away free lattes today – in the UK – in an attempt to form personal bonds with its customers. In an interesting twist on their formulaic ‘always the same brand experienc...

Quiksilver concept 15 Mar 2012 | 01:15 am

The new Quiksilver concept store in Chamonix has set a new standard for all the brands who feature flagship stores in the adventure sports capital. You could be forgiven for thinking you had stopped o...

One Step Beyond 4 Mar 2012 | 09:20 pm

The talented filmmaker Sébastien Montaz-Rosset is set to release his latest film, taking us into the world of extreme athletes once again with an intimate portrait of snowboarder and wingsuit flyer, G...

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