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Cvent Puts Meetings and Events on the Big Stage. 16 Jul 2013 | 01:34 am
When the Curtain Rises, Will Event Management Software Rise to the Occasion? Last week, Cvent thrust event management software into the public market spotlight when it filed for an initial public off...
New School Tradeshows 9 Jul 2013 | 02:00 am
Five Things One Tradeshow Taught Us About Creating Experiences People Love This week, I went to a different kind of tradeshow. It stood out for a few reasons. The venue was different, sure — the even...
Choose Your Own Adventure: The Future of Events is Personal 20 Jun 2013 | 02:13 am
Five Proven Ways to Increase the Relevance of Your Event As a kid, I used to love books that gave me control of the story. These “choose your own adventure” novels put me, the all-knowing grade school...
Reinvent THIS: Setting a Course for Change in Meetings and Events. 23 May 2013 | 01:34 am
There’s been a lot of talk about reinvention lately. In April, event industry luminary Jeff Hurt published a compelling manifesto, calling for reinvention in meetings and events. And PCMA has even bui...
Four Keys to Selling Event Sponsorship in a Digital World 29 Apr 2013 | 10:37 pm
Getting money from event sponsors used to be easy. You’d find anything that costs money at your event – from floor space to show guides to coffee carts – and get someone to sponsor it. And that’s very...
A Bit About Boston — And the Power of Events 17 Apr 2013 | 12:33 am
Some day soon we’ll know who did this. We’ll find the person, or people, who orchestrated this inexplicable act of cowardice and barbarism. But, they won’t have won. Races will go on. People will meet...
Six QR Code Do’s and Don’ts at Events 13 Apr 2013 | 03:36 am
If you’re feeling confused about Quick Response (QR) codes, you’re not alone. On the one hand, the mobile technology for decoding these boxy, two-dimensional barcodes has never been more widely availa...
Higher Event App Usage Delivers Increased ROI — and More Fun 31 Jul 2012 | 05:43 am
But with many other tasks to complete leading up to the event, some organizers neglect to get the word out and suffer from lower adoption rates. That would be a mistake because mobile and web-bases ...
Event Sponsorship Revenue Increases Via Mobile Apps 28 Jun 2012 | 05:22 am
Over the years it is easy for event organizers to continue to offer the same sponsorship packages to their prospects. Today, creative conference and trade show companies are developing packages tha...
Increase Exhibitor ROI Through Mobile Event Management 15 Jun 2012 | 02:07 am
Zerista can deliver to your show a mobile-only app, an integrated mobile and web-based platform, or a full solution that includes Zerista Expo — an exhibitor marketing suite — that will give your or...
