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WhatsApp – No Advertising vs. Facebook – No Fees 23 Jun 2013 | 10:25 pm
Advertising is an attention tax. Jan Koum, founder of WhatsApp, discusses in his blog post (see below) how technology companies divert engineering resources away from things that add value to the end ...
The LinkedIn Dilemma 11 Jun 2013 | 12:23 am
Most of us spend a quarter to a third of our days working. Jobs and employment are by definition a key driver of all economic activity, continue to have structural inefficiencies and comprise the larg...
Game-changing Game Changers Happening More Often 31 May 2013 | 08:18 pm
I seem to have noticed the use of “game changer” increasing, and it looks like Google Trends agrees with my observation. What up with that?
Give that Special Someone the Gift of *Undivided* Attention 26 May 2013 | 11:16 am
Welcome to your future – not being sure if your lunch companion is surfing the Internet while you’re talking, of smartphone refreshing all manner of social network apps to see if someone else has favo...
Upstart – What about non-recent graduates? 4 May 2013 | 07:23 pm
I love the idea behind Upstart, which “funds” entrepreneurially-minded recent graduates (2008-2014) in exchange for a percentage of their future earnings. Speaking though, as someone who started a com...
Facebook Mobile News Feed Has More Ads than Desktop 26 Apr 2013 | 06:04 am
Facebook on a mobile device doesn’t have a “right hand rail”, so it makes sense that there would be more sponsored content in the News Feed as a percentage of overall vertical space than the equivalen...
My Facebook News Feed: Friends Outnumber Brands 84:16, Organic 4x More than Sponsored! 23 Apr 2013 | 11:17 pm
I have grown weary of articles that talk about how little of a brand’s content make it to be seen by fans. Facebook has to show more friend content than brand content so I took a quick sample and aske...
A Third-Party Standard for Statistics, Marketing or otherwise? 20 Apr 2013 | 08:43 pm
I’ve written before about people blindly and mindlessly quoting “statistics” of dubious validity or sharing the latest story even when it is later shown to be misleading, but this problem will only ge...
Social Marketing Automation is Almost Here 24 Mar 2013 | 12:04 am
I was excited this past week that Optimal won an innovation award from Facebook for what we’re calling the News Feed Promoter. It’s basically one of the first salvoes in social marketing automation, a...
My 24-Month Running Goal 3 Mar 2013 | 09:58 pm
A few years back I set myself two fitness achievement goals without really doing much research on what it would take to achieve them. One was to run a marathon, which I did in 2011, the NYC Marathon (...
