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Kevin Spacey and the Shift - (by @baekdal) 27 Aug 2013 | 12:03 am
This is brilliant: Kevin Spacey on why TV execs need to change: And this, of course, doesn't just apply to TV. It applies to all content creators and distributers. Put your audience in control ... co...
She Forgot To Have a Life - (by @baekdal) 24 Aug 2013 | 08:53 pm
This video seems to be popular today. It's the age old question of how technology distances us from the moment and the apparent lack of sociality. But I don't really see a problem here. This is only ...
Simple Ways To Dramatically Enhance Your Presentations - (by @baekdal) 22 Aug 2013 | 11:10 pm
Many readers of Baekdal Plus have a job that involves giving presentations on a somewhat regular basis, and I often get emails from friends and readers asking me how I make the graphics for my article...
The Future of Customer Attribution Models - (by @baekdal) 22 Aug 2013 | 01:19 am
The big topic for marketers these days is customer attribution models, and it is a fantastically important topic. Partly because we are only now getting to a point where our data modeling services can...
Publishing News Before it Happens - (by @baekdal) 12 Aug 2013 | 08:44 pm
One thing that can annoy me to no end about the media is articles like this: Elon Musk Wants You to Build The Hyperloop: http://goo.gl/TlvWlR A few hours from now Tesla Motors founder Elon Musk will...
Who's on first? - (by @baekdal) 9 Aug 2013 | 08:39 pm
There has been a change in the political landscape in the country I live in. We now have a minor reshuffling of ministers. And, as always, the newspapers 'competed' over who broke the news first. Bei...
News as Data and the Future of Newspapers - (by @baekdal) 8 Aug 2013 | 03:50 pm
A couple of months ago an editor for a big newspaper asked me: "If I were to start a newspaper from scratch today, what would I do?" My answer was that I wouldn't. At least not in the way he defined n...
Jeff Bezos and the Washington Post - (by @baekdal) 6 Aug 2013 | 03:32 pm
So, Jeff Bezos has bought the Washington Post. Not Amazon, mind you, just Jeff Bezos as a wealthy ... well... philanthropist. As a friend of mine said: "Jeff now has a hobby." Washington Post has bee...
Chocolate and Books Equals More Sale - (by @baekdal) 2 Aug 2013 | 06:20 pm
Scientists in Belgium has found that the scent of chocolate in a book store increases the sale by 20%. Of course, they could just have asked fashion stores about this, where scent has been an element...
Targeting Marketing Behavior - (by @baekdal) 1 Aug 2013 | 06:26 pm
This morning, I was reading +Avinash Kaushik wonderful post "See-Think-Do: A Content, Marketing, Measurement Business Framework" - http://goo.gl/yZqmln In it, Avinash presents a very simple framework...
