Blogspot - 20plus30.blogspot.com - 20plus30 Marketing to older consumers
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What is wrong with most marketers - they don't have or don't value the vision thing 27 Aug 2013 | 05:47 pm
This is nothing to do with the 50-plus (directly) so you can save a few minutes of your life by not watching. It is about the 'vision' thing. We now know that the ceo of Microsoft is on his way out o...
What happens when the caregivers become careneeders? You could make a lot of money 27 Aug 2013 | 12:12 pm
Rarely do you find a sure fire certainty in business but if you understand what this chart is saying then you are gazing at an amazing market opportunity. This chart is taken from a document just pub...
So what did you say this digital health is all about? 27 Aug 2013 | 10:52 am
Clearly, Laurie Orlov (Aging in Place Technology Watch) has had all she can take of the mumbo jumbo that is spouted about Digital Health. It is not the subject but the way that so many people think th...
Honda's intention is that this ad is race-neutral. I think it works. 17 Aug 2013 | 09:34 pm
This is what Honda says about this ad. "One reason we chose Nick" for the new promotion "is that he has universal appeal, and that's where we're going as a brand—to a total-market approach." "We're ...
This video is worth watching - where is this level of expertise and passion in the UK? 17 Aug 2013 | 09:02 pm
This video was made by the Palo Alto Medical Foundation. I think the video speaks for itself. Dick Stroud
Great presentation about expanding customer reach in the Travel & Tourism industry 11 Aug 2013 | 11:05 am
Kim Walker was recently presenting about how by understanding the effects of ageing it is possible to expand customer reach in the Travel & Tourism Industry. Good stuff. Dick Stroud
How technology and age related words have changed in frequency - thanks Google ngrams 11 Aug 2013 | 11:01 am
First. You are going to have to click on these images if you want any chance of reading them. I have been playing about with the Google ngrams viewer. Not heard about it? It is amazing and enables y...
Population ageing is changing the face of the auto industry - the car industry should wake-up to the fact 10 Aug 2013 | 06:09 pm
The 55-to-64-year-old age group, the oldest of the boomers, has become the cohort most likely to buy a new car, according to a new study by the University of Michigan’s Transportation Research Institu...
Online web site where you can purchase products to help those with dementia 10 Aug 2013 | 05:53 pm
This week I had a coffee with the guy who started the company Active Minds that specialises in developing and selling products to assist those with dementia. Like so many people, Ben Atkinson-Willes ...
The ONS's views about the online behaviour of Brits 10 Aug 2013 | 05:18 pm
The ONS has published the first part of its annual research about the online behaviour of Brits. I think the rest of it is released on 14th August. Nothing in these numbers that will surprise anybod...
