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Joining a moment in history through the modern web 26 Aug 2013 | 09:26 pm
Nearly 50 years ago, Dr. Martin Luther King Jr. delivered a stirring speech on the steps of the Lincoln Memorial with the words “I have a dream.” Today, we’re sharing a new way to take part in this hi...
Data-Driven Attribution: better investment decisions, better marketing outcomes 20 Aug 2013 | 10:04 pm
We've long known that the power of digital marketing is in its measurability. But measurability is only half the battle. The other half is attribution — understanding how to allocate credit to your v...
Go back to school, DoubleClick style: 5 ways to win this school year with retail solutions from DoubleClick Search 19 Aug 2013 | 08:18 pm
Dust off your textbooks and boot up your laptops: it’s time to go back to school! While “Back to School” might be a dreaded time for students, it also presents unique challenges (and opportunities) f...
Announcing DoubleClick Studio Layouts: Build rich media ads in minutes and get your ads live in hours. 13 Aug 2013 | 09:34 pm
Cross-posted from the DoubleClick Advertiser Blog. Today, we’re thrilled to announce the launch of DoubleClick Studio Layouts, a rich media production tool that makes it easier to build and publish r...
Volkswagen taps Google+, YouTube talent to highlight in campaign promoting new SmileDrive app 6 Aug 2013 | 10:56 pm
People are always looking for new ways to share everyday experiences with friends and family--and now, even your routine, morning commute can be share-worthy. Today, Volkswagen released SmileDrive, th...
New Learn with Google Summer Webinar Series 18 Jul 2013 | 01:38 am
At Google, one of our goals is to help make the web work for you. Today we’re announcing our summer series of Learn with Google webinars, which will teach you how to use digital to build brand awarene...
Google Catalogs in Lightbox -- a scalable way to distribute eCatalogs 9 Jul 2013 | 07:22 pm
Google’s Lightbox ad format -- a part of the Engagement Ads family, which consists of interactive ad formats that let advertisers create and scale brand messages across the web, while only paying when...
How Gamers Are Winning With YouTube 1 Jul 2013 | 09:01 am
When YouTube saw its first video reach a million views in 2005, it became clear that online video could become a favorite way for people to learn, connect, and be entertained. Today, this activity has...
Introducing a new way for brand advertisers to reach their ideal customer 27 Jun 2013 | 08:06 pm
Brand Advertisers often know who they want to reach, but connecting online with the audience that matters most to their brand at scale has proven to be a challenge. To help address this, we’re excited...
Bringing intent, context, and audience together for better performing search campaigns 25 Jun 2013 | 11:35 pm
Along with a user's query, context signals like location, time of day, and device have become increasingly important in showing people the right ads with their search results. With enhanced campaigns,...
