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Recording Wimbledon on the BBC - A Guide 1 Jul 2013 | 11:30 pm
So. You want to watch the Andy Murray game at Wimbledon, but you are away from the TV for the first half hour... How do you record it so you can catch up later? Here is a step by step guide. 1. Choo...
Sony Understand the Importance of Listening 11 Jun 2013 | 04:32 pm
I've said before that it is so very important to listen to customers. Not that brands should do everything they say, but they should understand their behaviour, their concerns, and their desires. In ...
General Mills Live in the Real World 2 Jun 2013 | 06:52 pm
There has been a sad reminder this week that many people are still nowhere near as civilised as we might expect in 2013. You may have seen the latest Cheerios ad from the US. It features a little gir...
Obey Your Thirst 28 May 2013 | 07:39 pm
I am a strong believer that marketing and brands should be based on the truth. We no longer live in the age where you can lie to people and get away with it for long (unless you are a politician). So...
Thinking Smarter 30 Apr 2013 | 05:57 am
I read a story today that I thought was magnificent. An example of a business tackling a problem by using the problem as a bugbear for those who cause it. If that makes no sense, let me show you the ...
In Extreme Bad Taste 25 Apr 2013 | 10:12 pm
Some ads are bad, some are very bad. Then there are those which are so misguided and wrong in every possible sense that the fact they ever get made is staggering. Take the latest ad from Hyundai. It...
Beware The Bubble 18 Apr 2013 | 05:34 am
Planning, and advertising in general, is filled with remarkably intelligent people from all over the world. As you would hope with creative agencies, we come with different backgrounds, points of view...
Linked In Need to Think More 17 Apr 2013 | 07:08 pm
It's much easier to sell and promote something good than it is something bad. You'd think that was obvious, but apparently Linked In have spent so much time trying to sell, they have forgotten to look...
When One Little Thing Spoils Something Nice 15 Apr 2013 | 04:18 am
I have enjoyed seeing Stella ads get back to being great over the last couple of years, after a while of being in the doldrums. But their latest work shows how one little thing can completely spoil ot...
Some Thoughts on the Passing of Margaret Thatcher 8 Apr 2013 | 06:23 pm
Whilst I have very little positive to say about the things she did in power, or the changes she tried to make, I refuse to join in with the celebrations of Margaret Thatcher's death that are going on ...
