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9 Eye-Catching Content Marketing Strategies To Get Your Project Noticed 23 Aug 2013 | 02:13 pm
The internet is full of characters, but few grate on people’s nerves more than the Obnoxious Internet Marketing Guy. You know the type. Their Twitter feed is a constant stream of “ME.” Every comment...
How a Crowdfunding Strategy Can Help Find Your Film’s Audience 23 Aug 2013 | 02:13 am
Farms, ice cream, computers, ideas, independent films and blockbusters… what do they have in common? They can all be crowdsourced and crowdfunded. A few weeks ago, I covered seven diverse crowdsourcin...
7 YouTube SEO Tactics for Film Marketing 19 Aug 2013 | 02:32 pm
According to YouTube’s Statistics page: 100 hours of video are uploaded to YouTube every minute. YouTube reaches more US adults ages 18-34 than any other cable network. YouTube has more than 1 bill...
How to Leverage User-Generated Content for Film Marketing 15 Aug 2013 | 02:07 pm
These days, “user-generated content” is an aspect of virtually every marketing campaign – whether it’s done intentionally or not. The fact is, if you have a movie/product/campaign worth talking about,...
Does Your Social Media Marketing Actually Have Strategy? 14 Aug 2013 | 02:15 pm
The other day I was browsing around on a certain company’s website when I noticed at the very bottom, next to the business’s address and privacy policy, there were no fewer than nine social icons. Nin...
Is Vine the Next Secret Weapon in Movie Marketing? 12 Aug 2013 | 11:03 pm
“Movie marketing’s secret weapon.” Sounds like a sales scam, doesn’t it? While a Vine trailer may not be a one-size-fits-all approach, many film producers are trying to leverage it as a cost-effecti...
Mobile Is a Big Deal… Why Isn’t Your Website? 7 Aug 2013 | 02:00 pm
Consider these facts: There are more iPhones sold per second than babies born. (Source) Mobile Internet use is projected to increase 66% each year for the next five years. (Source) Smartphones acco...
4 Movie Marketing Stunts You Wish You’d Thought Of 6 Aug 2013 | 01:01 am
What makes a great movie advertising campaign? Does it have to be plastered throughout every medium in both the digital and traditional fields? Should it hone in on a target audience, pushing a single...
How to Market Your Film Using Native Advertising 2 Aug 2013 | 01:57 am
Have you ever seen a film with such a fascinating story that you wished – if only for a moment – that you could live inside its world? Of course you have. It’s a universal experience; it’s one of the ...
“You Can Crowdsource That?” 7 Surprising Crowdsource Campaigns 24 Jul 2013 | 02:56 am
In 2006, Wired journalist Jeff Howe wrote his seminal article, “The Rise of Crowdsourcing,” in which he details various crowdsource strategies used by museums, TV stations, and other companies. While ...
