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Is BuzzFeed's Boom Making Brand Blogs Go Bust? 27 Aug 2013 | 06:00 pm
BuzzFeed's president says company blogs are so yesterday. If BuzzFeed is the future of content marketing, is owned media the past?
Google AdWords Adds New Paid and Organic Report 26 Aug 2013 | 10:00 pm
Google's new report can help advertisers see their search footprint and determine if there are keywords that can be supplemented with paid advertising.
Planters' Mr. Peanut Lands Motivational Speaking Gig 26 Aug 2013 | 08:06 pm
In Planters' Power of the Peanut campaign, Mr. Peanut takes on the role of a motivational speaker to educate consumers about the nutritional benefits of peanuts.
New Google Analytics Attribution Tool Increased Conversion by 23% 24 Aug 2013 | 12:00 am
Armed with the right data, how far can you grow your ROI?
New Google Analytics Attribution Tool Increases Conversion by 23% 24 Aug 2013 | 12:00 am
Armed with the right data, how far can you grow your ROI?
Jim Beam Hires Seinfeld's Jackie Chiles to #SuetheBears 23 Aug 2013 | 10:00 pm
The spirits brand is promoting Jim Beam Honey with a fictional lawsuit and assorted digital content.
Average Facebook Engagement Metrics: How Does Your Brand Stack Up? 23 Aug 2013 | 08:00 pm
AgoraPulse released its monthly "barometer" measuring Facebook page metrics, which showed the average engagement on posts for pages with less than 10,000 fans is 6.1 percent, while the average for pag...
Facebook Integrates Shutterstock Images for Small Business Ads 23 Aug 2013 | 06:00 pm
Facebook released a series of updates today to help small businesses create more visually engaging ads and manage more of their content and social activity on the go.
Gaming Executives Aim to Bridge the Divide Between Brands and Games 22 Aug 2013 | 10:59 pm
Facebook's head of games and other executives at CBS Interactive, IGN, PaeDae, and Scopely encouraged a room full of marketers yesterday to get serious about gaming as a media channel that is on the u...
Four Seasons to Pinterest-Using Guests: Pin.Pack.Go 22 Aug 2013 | 10:00 pm
The hotel and resort brand is inviting guests to collaborate with local Four Seasons experts on Pinterest to help plan upcoming trips.
