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The Social Media Olympics: the Downsides of Real-Time 31 Jul 2012 | 01:46 am
They were dubbed the first social media Olympics ever. And they are. Not always in a positive sense. The downsides of real-time.
How to Earn Trust When Distrust Rules 29 Jul 2012 | 12:07 pm
Organizations have been facing a challenge for several years now: a lack of trust among people regarding what they say, the messages they spread and how they act. Relationships are based upon trust. A...
How to Earn Trust When Distrust Rules 29 Jul 2012 | 12:07 pm
Organizations have been facing a challenge for several years now: a lack of trust among people regarding what they say, the messages they spread and how they act. Relationships are based upon trust. A...
Social and Speaking Out on Religious, Political and Personal Beliefs 28 Jul 2012 | 09:43 pm
Should CEOs keep their religious views for themselves? That’s what the headline in an email asks me. It directs to a Forbes interview with Bill Marriott. Marriott is a Mormon. He also runs a hotel cha...
Social and Speaking Out on Religious, Political and Personal Beliefs 28 Jul 2012 | 09:43 pm
Can you tweet about your religious views? Do you link to political content on Facebook? Get religious or political in online debates?
The Challenges of a Real-Time World: Handling a Small Crisis 19 Jul 2012 | 01:21 pm
Yesterday evening – just before calling it a day – I received a mail from SlideShare, saying Altimeter Group Network uploaded some new content. If you follow someone on SlideShare, you know what kind ...
The Challenges of a Real-Time World: Handling a Small Crisis 19 Jul 2012 | 01:21 pm
Welcome to a real-time world where a silly post or glitch can into a small crisis. How do you handle it? Are you ready to handle it?
Altimeter Report: the Convergence of Paid, Owned and Earned Media 18 Jul 2012 | 09:53 pm
Co-author Rebecca Lieb By now, you probably know what paid, owned and earned media are. If you don’t, you might be new in marketing or might have missed phenomena such as blogging and forums in the ni...
Altimeter Report: the Convergence of Paid, Owned and Earned Media 18 Jul 2012 | 09:53 pm
Altimeter Group released a report, called "The Converged Media Imperative: How Brands Must Combine Paid, Owned, and Earned Media." Analysis.
How to Unsuck at Personalization in Marketing 18 Jul 2012 | 11:54 am
Regardless of the channels, many businesses still suck at personalization. Here’s why and how to unsuck.
