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By 2021 no companies will have a website 22 Mar 2011 | 02:09 am
I'm sticking my neck out and saying that there will be no company websites by 2021. Insanity or good judgement? Well hear me out. What is the point of a website? For most it's about having a platfor...
Is online advertising set to change with API marketing? 17 Mar 2011 | 07:41 pm
Whoever it was that started display advertising understood hypertext linking. Graphics on a page that took you to the other end of the link. But think how the world has changed in the 15 years since. ...
Google display ad exchange - who has who by the tail 16 Jul 2010 | 03:13 am
Google is expected to announce on Thursday (along with its quarterly results) a new partnership for its display advertising exchange with Omnicom Google ad exchange is targeting niche audiences with ...
'Brand-grab' in China 15 Jul 2010 | 08:22 pm
Major advertisers are spending their way to gain attention in China and Asia markets. A recent report in WARC explained that P&G increased its ad spend 52% year on year in Q1 closely followed by l'Ore...
Global Ad Spend Up 12.5% in First Quarter 15 Jul 2010 | 12:37 am
According to Nielsen's latest Global AdView Pulse report, ad spend surges in Asia and Latin America helped fuel a 12.5% worldwide rebound in the first quarter vs. the first three months of 2009, repor...
Differencis to exhibit new online ad format AdTech London 2010 14 Jul 2010 | 10:51 pm
Differencis will unveil its new online advertising format at the London AdTech, September 2010. Differencis will be on stand 227 with live product demos and presentations of the new ad format which t...
